Watermill Audience in United States

Watermill logo

Watermill has an estimated audience of 2,421,661 people in United States. 69.3% are female, 30.7% are male, average age 38.3. Top regions: Texas, New York, California. Top brand affinities: Alaska, Pillow, 3D printing, Boracay, English literature.

The average Watermill fan in United States is 38.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Alaska, Pillow, 3D printing, with strongest over-indexing on Alaska (2.36× the country average). Demographically, the Watermill audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Watermill fans

Demographic split for Watermill audience in United States
MetricValue
Female69.3%
Male30.7%
Average age38.3
Estimated audience size2,421,661

Audience persona

The typical Watermill fan in United States is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Watermill in United States
RegionReachAffinity
Texas499,2632.4×
New York485,8663.59×
California319,8521.2×
Florida181,6631.11×
Arizona85,0401.72×
Georgia70,3950.94×
Maryland65,6131.58×
Pennsylvania65,0680.8×
North Carolina63,8410.88×
Illinois62,6470.78×
Virginia62,3311.06×
Ohio58,6270.79×
Washington58,1581.2×
New Jersey56,7870.92×
Colorado54,6171.43×
Nevada48,9512.09×
Kentucky48,5781.6×
Tennessee46,0870.95×
Michigan44,2240.7×
Missouri41,9681.08×
Massachusetts41,0680.86×
Indiana35,6660.81×
Connecticut29,3891.21×
Minnesota24,9840.72×
Louisiana24,9460.8×
South Carolina24,7090.68×
Iowa24,2031.21×
Oregon23,3240.84×
Wisconsin22,8940.63×
Alabama22,6400.67×
Oklahoma21,5320.8×
Utah19,3970.89×
Arkansas17,4470.87×
New Mexico14,5621.2×
Mississippi13,0930.66×
Kansas12,8360.67×
West Virginia11,9671.06×
Idaho8,3770.69×
Nebraska8,0980.67×
New Hampshire6,8390.72×
Rhode Island6,7570.88×
Hawaii6,6400.64×
Washington, District of Columbia6,2560.86×
Maine5,3720.62×
Delaware3,9880.6×
Montana3,8620.57×
Vermont3,7760.89×
North Dakota3,3890.68×
South Dakota3,1490.56×
Alaska2,8890.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Watermill audience
BrandAffinityCategory
Alaska2.36×Travel & Leisure
Pillow1.77×Home & Garden
3D printing1.72×Technology & Electronics
Boracay3.15×Travel & Leisure
English literature2.12×Literature
iZombie3.6×Movies & TV
Colorado River1.63×Travel & Leisure
life is good1.5×Music & Radio
Gaelic football1.55×Sports
International University of Business Agriculture and Technology2.19×Business & Career
Biblical inspiration1.54×Politics & Society
Cockpit1.54×Travel & Leisure
Cacique1.76×Food & Beverages
Príncipe1.75×Travel & Leisure
Cacique1.62×Food & Beverages
Parma1.65×Travel & Leisure
Cachorros1.68×Pets & Animals
Chachapoyas, Peru1.51×Travel & Leisure
IPM2.09×
Tequila Cazadores1.69×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Watermill audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
Convenience OrientationPREMIUM1.63
Career OrientationPOWER1.55
Community OrientationOPEN1.51
Price SensitivityPREMIUM1.38
DIY MentalityTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Watermill
CountryShare
United States44.5%
United Kingdom9.2%
Mexico4.7%

See Watermill audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Watermill have in United States?

Watermill has an estimated audience of 2,421,661 people in United States, concentrated in Texas and New York.

What is the gender split and age of Watermill fans?

69.3% of Watermill fans are female, 30.7% are male, with an average age of 38.3 years.

Which brands do Watermill fans like most?

Watermill fans show strongest brand affinity for Alaska (2.36×), Pillow (1.77×), and 3D printing (1.72×) over the country average.

Where do Watermill fans live in United States?

Watermill fans in United States are most concentrated in Texas (reach 499,263), New York (reach 485,866), and California (reach 319,852). These three regions account for the largest share of the active audience.

What other brands do Watermill fans also like?

Beyond Watermill itself, the audience over-indexes on Pillow (1.77×), 3D printing (1.72×), Boracay (3.15×), and English literature (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Watermill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.