We Are Marshall Audience in United States

We Are Marshall has an estimated audience of 344,332 people in United States. 34.5% are female, 65.5% are male, average age 29.7. Top regions: Texas, California, Ohio. Top brand affinities: Remember the Titans, Napoleon Dynamite, Cool Runnings, Vanessa Kirby, Autism Awareness.

The average We Are Marshall fan in United States is 29.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Ohio. Top brand affinities include Remember the Titans, Napoleon Dynamite, Cool Runnings, with strongest over-indexing on Remember the Titans (53.36× the country average). Demographically, the We Are Marshall audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Indulgence, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of We Are Marshall fans

Demographic split for We Are Marshall audience in United States
MetricValue
Female34.5%
Male65.5%
Average age29.7
Estimated audience size344,332

Audience persona

The typical We Are Marshall fan in United States is more male, around 29.7 years old, with strong Indulgence tendencies and a notable affinity for Remember the Titans.

Top regions in United States

Top regions ranked by reach for We Are Marshall in United States
RegionReachAffinity
Texas28,5780.97×
California18,8050.5×
Ohio17,1161.61×
Florida15,8780.68×
North Carolina11,6871.13×
Pennsylvania10,8530.94×
Georgia10,3310.97×
New York10,1760.53×
Illinois9,2190.8×
Michigan8,9170.99×
Tennessee8,7431.27×
Virginia8,5591.02×
West Virginia8,4995.3×
Indiana7,0851.13×
Kentucky6,8191.58×
Missouri5,9611.07×
South Carolina5,8751.13×
New Jersey5,3880.62×
Alabama5,0871.06×
Wisconsin4,7970.93×
Louisiana4,6221.04×
Massachusetts4,4240.65×
Colorado4,4120.81×
Oklahoma4,3961.15×
Arizona4,3570.62×
Washington4,3400.63×
Maryland4,2480.72×
Minnesota4,1070.83×
Iowa3,6041.27×
Arkansas3,4701.22×
Mississippi3,0991.09×
Kansas3,0851.14×
Utah2,9940.97×
Oregon2,7630.7×
Connecticut2,2660.66×
Nebraska2,1571.25×
Nevada1,9590.59×
Idaho1,7070.99×
New Mexico1,2410.72×
New Hampshire1,0490.77×
Hawaii9410.64×
South Dakota9111.14×
Montana8910.93×
Maine8680.7×
North Dakota7601.07×
Delaware6610.7×
Washington, District of Columbia6580.64×
Rhode Island6170.56×
Vermont5600.93×
Wyoming5151.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for We Are Marshall audience
BrandAffinityCategory
Remember the Titans53.36×Movies & TV
Napoleon Dynamite28.9×Movies & TV
Cool Runnings60.04×Movies & TV
Vanessa Kirby20×Movies & TV
Autism Awareness13.7×Health
Diabetes mellitus awareness8.99×Health
Anna Faris20×Movies & TV
Mr. Clean29.31×Home & Garden
Daniel Day-Lewis20×Movies & TV
Christopher Walken20×Movies & TV
Amanda Seyfried12.26×Movies & TV
Isla Fisher17.31×Movies & TV
Singer-songwriter4.3×Music & Radio
Microblogging9.28×Technology & Electronics
Kia Sportage20×Cars & Mobility
Borat20×Movies & TV
Sacha Baron Cohen14.59×Movies & TV
Income tax9.55×Business & Career
MSN2.98×News
School of Rock13.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by We Are Marshall audience
TraitClusterScore
IndulgenceJOY2.04
Risk AppetiteTHRILL1.23
Luxury OrientationPREMIUM1.21
Career OrientationPOWER1.2
Convenience OrientationPREMIUM1.19
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for We Are Marshall
CountryShare
United States75.6%
Canada6.4%
Italy5.8%

See We Are Marshall audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does We Are Marshall have in United States?

We Are Marshall has an estimated audience of 344,332 people in United States, concentrated in Texas and California.

What is the gender split and age of We Are Marshall fans?

34.5% of We Are Marshall fans are female, 65.5% are male, with an average age of 29.7 years.

Which brands do We Are Marshall fans like most?

We Are Marshall fans show strongest brand affinity for Remember the Titans (53.36×), Napoleon Dynamite (28.9×), and Cool Runnings (60.04×) over the country average.

Where do We Are Marshall fans live in United States?

We Are Marshall fans in United States are most concentrated in Texas (reach 28,578), California (reach 18,805), and Ohio (reach 17,116). These three regions account for the largest share of the active audience.

What other brands do We Are Marshall fans also like?

Beyond We Are Marshall itself, the audience over-indexes on Napoleon Dynamite (28.9×), Cool Runnings (60.04×), Vanessa Kirby (20×), and Autism Awareness (13.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for We Are Marshall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.