Rascasse Audience Intelligence

We Are Marshall Audience in United States

A data profile of the people who buy, follow and care about We Are Marshall in United States — modelled from more than twelve digital signal sources. We Are Marshall has an estimated audience of 345,568 people in United States.

#3992among Movie / TV Show / Series in United States#8187in Movies & TV

The average We Are Marshall fan in United States is 29.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Remember the Titans, Vanessa Kirby, Diane Keaton, with strongest over-indexing on Remember the Titans (206.46× the country average).

Demographically, the We Are Marshall audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical We Are Marshall fan in United States is more male, around 29.7 years old, with strong Indulgence tendencies and a notable affinity for Remember the Titans.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the We Are Marshall profile in United States.

Audience size
346K
in United States
Gender
34.5%♀
65.5% male
Age
29.7
average years
Country rank
#44933
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of We Are Marshall viewers

34.5% are female, 65.5% are male, average age 29.7.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for We Are Marshall audience in United States
MetricValue
Female34.5%
Male65.5%
Average age29.7
Estimated audience size345,568
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the We Are Marshall audience in United States
Age bracketShare%
16-1959%
20-2910%
30-398%
40-4912%
50+12%
Fig. 04

Worldwide distribution

75.4%

of the worldwide We Are Marshall audience comes from United States.

Worldwide audience distribution share by country for We Are Marshall
CountryShare
United States75.4%
Canada6.4%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the We Are Marshall audience in United States is strongest.

Fig. 05

Top regions by affinity

We Are Marshall fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~9K5.48×
02Kentucky~7K1.55×
03Ohio~10K1.40×
04Tennessee~9K1.25×
05Arkansas~4K1.24×
06Iowa~4K1.24×
07Nebraska~2K1.23×
08Alabama~6K1.18×
09Georgia~10K1.17×
10South Dakota<1K1.17×
11Oklahoma~4K1.16×
12South Carolina~6K1.14×
13Mississippi~3K1.12×
14Kansas~3K1.12×
15North Dakota<1K1.12×
16Missouri~6K1.08×
17Indiana~7K1.07×
18North Carolina~10K1.04×
19Montana<1K1.02×
20Louisiana~4K1.00×
21Virginia~8K0.97×
22Idaho~2K0.97×
23Texas~30K0.92×
24Pennsylvania~10K0.92×
25Wisconsin~5K0.92×
26Utah~3K0.91×
27Michigan~8K0.90×
28Vermont<1K0.90×
29Alaska<1K0.85×
30Minnesota~4K0.84×
31New Hampshire~1K0.83×
32Maine~1K0.82×
33Delaware<1K0.81×
34Colorado~4K0.78×
35New Mexico~1K0.76×
36Illinois~9K0.75×
37Maryland~4K0.72×
38Oregon~3K0.70×
39Connecticut~2K0.70×
40Hawaii~1K0.70×
41Rhode Island<1K0.70×
42Washington, District of Columbia<1K0.69×
43Florida~20K0.68×
44Arizona~5K0.68×
45Massachusetts~4K0.64×
46New Jersey~5K0.61×
47Washington~4K0.61×
48Nevada~2K0.61×
49New York~10K0.51×
50California~20K0.47×
Fig. 06

Affinity by region

Affinity by region — We Are Marshall, United States
0.47×1.00×5.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the We Are Marshall audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for We Are Marshall audience
#·InterestCategoryAffinity×
01Remember the TitansMovies & TV206.46×
02Cool RunningsMovies & TV41.82×
03Mr. CleanHome & Garden24.88×
04Vanessa KirbyMovies & TV20.00×
05Christopher WalkenMovies & TV20.00×
06BoratMovies & TV20.00×
07Manny MachadoSports20.00×
08Marlene DietrichMovies & TV20.00×
09Derek JeterSports19.59×
10Anna FarisMovies & TV18.17×
11School of RockMovies & TV17.78×
12Isla FisherMovies & TV17.68×
13Sacha Baron CohenMovies & TV15.70×
14Amanda SeyfriedMovies & TV12.67×
15Olivia MunnMovies & TV10.08×
16ICloudTechnology & Electronics8.98×
17La La Land (film)Movies & TV8.68×
18Diane KeatonMovies & TV8.65×
19Giannis AntetokounmpoSports5.90×
20Obsessed (2009 film)Movies & TV5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the We Are Marshall audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by We Are Marshall audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.44×
Convenience OrientationPREMIUM1.62×
Career OrientationPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by We Are Marshall audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does We Are Marshall have in United States?

We Are Marshall has an estimated audience of 345,568 people in United States, concentrated in Texas and California.

02

What is the gender split and age of We Are Marshall viewers?

34.5% of We Are Marshall fans are female, 65.5% are male, with an average age of 29.7 years.

03

Which brands do We Are Marshall fans like most?

We Are Marshall fans show strongest brand affinity for Remember the Titans (206.46×), Vanessa Kirby (20×), and Diane Keaton (8.65×) over the country average.

04

Where do We Are Marshall fans live in United States?

We Are Marshall fans in United States are most concentrated in Texas (reach ~30K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do We Are Marshall fans also like?

Beyond We Are Marshall itself, the audience over-indexes on Vanessa Kirby (20×), Diane Keaton (8.65×), Cool Runnings (41.82×), and Anna Faris (18.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for We Are Marshall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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