Whitey Bulger Audience in United States

Whitey Bulger logo

Whitey Bulger has an estimated audience of 866,215 people in United States. 39.0% are female, 61.0% are male, average age 42.0. Top regions: California, Texas, Massachusetts. Top brand affinities: Israel, Goop, Governor of Michigan, Wok, Grinch.

The average Whitey Bulger fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Massachusetts. Top brand affinities include Israel, Goop, Governor of Michigan, with strongest over-indexing on Israel (1.74× the country average). Demographically, the Whitey Bulger audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person

Demographics of Whitey Bulger fans

Demographic split for Whitey Bulger audience in United States
MetricValue
Female39.0%
Male61.0%
Average age42.0
Estimated audience size866,215

Audience persona

The typical Whitey Bulger fan in United States is more male, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Whitey Bulger in United States
RegionReachAffinity
California80,5960.85×
Texas66,6300.89×
Massachusetts52,7353.09×
New York46,3210.96×
Florida45,9800.78×
Pennsylvania29,5721.01×
Illinois27,1220.94×
Ohio25,6820.96×
North Carolina24,4020.94×
Georgia22,2480.83×
Michigan20,5480.91×
New Jersey19,0620.87×
Virginia18,1890.86×
Tennessee15,6960.9×
Washington14,2870.82×
Indiana14,0380.89×
Arizona13,6110.77×
Missouri13,5290.97×
Colorado13,2520.97×
South Carolina12,3260.95×
Maryland12,0810.81×
Connecticut11,6411.34×
Wisconsin11,4020.87×
Louisiana10,9340.98×
Kentucky10,6050.98×
Minnesota10,0370.81×
Oklahoma9,5350.99×
Alabama9,1400.76×
Oregon8,2340.83×
Nevada7,1640.86×
New Hampshire7,0522.07×
Kansas6,3350.93×
Iowa6,3350.89×
Mississippi6,0770.85×
Utah5,6090.72×
West Virginia5,5511.38×
Maine5,1681.67×
Rhode Island5,0681.84×
Arkansas4,9790.7×
Nebraska3,9530.91×
Idaho3,6540.84×
New Mexico3,5290.81×
Hawaii2,8230.76×
Montana2,5251.05×
Washington, District of Columbia2,1980.84×
Delaware1,9130.8×
Vermont1,9121.26×
South Dakota1,5920.8×
Alaska1,5470.83×
North Dakota1,4880.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whitey Bulger audience
BrandAffinityCategory
Israel1.74×Travel & Leisure
Goop3.56×Internet & Social Media
Governor of Michigan4.63×Politics & Society
Wok3.8×Food & Beverages
Grinch2.03×Movies & TV
IS (Infinite Stratos)1.92×Literature
Home staging2.48×Home & Garden
Noodle (Gorillaz)1.68×Music & Radio
Google Home2.96×Technology & Electronics
Urban horticulture1.62×Home & Garden
Hipster4.3×Politics & Society
Hibachi3.39×Food & Beverages
headspace3.98×Health
Vocal harmony1.88×Music & Radio
Jeep Wagoneer2.33×Cars & Mobility
MK1.64×Music & Radio
Cherish (group)4.25×Music & Radio
Grace Slick3.4×Music & Radio
Elsword6.25×Games
El Paso County, Colorado4.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whitey Bulger audience
TraitClusterScore
Quality AwarenessPREMIUM1.36
PatriotismCONSERVATISM1.32
Family OrientationCONSERVATISM1.24
Social Media UsageJOY1.23
Need for SecurityCONSERVATISM1.23
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Whitey Bulger
CountryShare
United States85.5%
Italy8.4%
Germany6.1%

See Whitey Bulger audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Whitey Bulger have in United States?

Whitey Bulger has an estimated audience of 866,215 people in United States, concentrated in California and Texas.

What is the gender split and age of Whitey Bulger fans?

39.0% of Whitey Bulger fans are female, 61.0% are male, with an average age of 42.0 years.

Which brands do Whitey Bulger fans like most?

Whitey Bulger fans show strongest brand affinity for Israel (1.74×), Goop (3.56×), and Governor of Michigan (4.63×) over the country average.

Where do Whitey Bulger fans live in United States?

Whitey Bulger fans in United States are most concentrated in California (reach 80,596), Texas (reach 66,630), and Massachusetts (reach 52,735). These three regions account for the largest share of the active audience.

What other brands do Whitey Bulger fans also like?

Beyond Whitey Bulger itself, the audience over-indexes on Goop (3.56×), Governor of Michigan (4.63×), Wok (3.8×), and Grinch (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitey Bulger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.