WICKED The Musical Audience in United States

WICKED The Musical logo

WICKED The Musical has an estimated audience of 452,783 people in United States. 77.8% are female, 22.2% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Product design, Guy Fieri, Gran Torino, Bank account, Alaska.

The average WICKED The Musical fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Guy Fieri, Gran Torino, with strongest over-indexing on Product design (2.67× the country average). Demographically, the WICKED The Musical audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical

Demographics of WICKED The Musical fans

Demographic split for WICKED The Musical audience in United States
MetricValue
Female77.8%
Male22.2%
Average age37.3
Estimated audience size452,783

Audience persona

The typical WICKED The Musical fan in United States is more female, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for WICKED The Musical in United States
RegionReachAffinity
California61,8291.24×
Texas38,3690.99×
New York35,8711.42×
Florida28,6890.94×
Illinois17,4701.16×
Pennsylvania16,1321.06×
Ohio15,4511.11×
Georgia14,4541.04×
New Jersey13,1451.14×
Michigan12,5661.06×
North Carolina12,4060.91×
Massachusetts11,6991.31×
Washington10,4921.16×
Virginia10,3350.94×
Indiana9,9841.21×
Tennessee8,8410.97×
Colorado7,8931.11×
Missouri7,7081.06×
Wisconsin7,5631.11×
Arizona7,2070.78×
Maryland7,1350.92×
Minnesota6,3310.98×
Utah6,1361.51×
Kentucky6,0831.07×
Connecticut5,7281.26×
South Carolina5,7030.84×
Oregon5,4551.05×
Louisiana5,0940.87×
Oklahoma4,7470.94×
Alabama4,6320.73×
Iowa4,3401.16×
Nevada3,9850.91×
Kansas3,8911.09×
Arkansas3,6070.97×
Mississippi3,1300.84×
Idaho2,4441.08×
Nebraska2,1990.97×
New Hampshire1,9621.1×
Rhode Island1,8321.27×
Hawaii1,7270.89×
New Mexico1,6720.74×
West Virginia1,5820.75×
Maine1,5570.96×
Washington, District of Columbia1,4181.04×
Delaware1,0270.82×
Montana8990.72×
South Dakota8070.77×
North Dakota7330.79×
Vermont7110.89×
Alaska6250.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WICKED The Musical audience
BrandAffinityCategory
Product design2.67×Business & Career
Guy Fieri4.22×Movies & TV
Gran Torino7×Movies & TV
Bank account2.29×Business & Career
Alaska1.57×Travel & Leisure
Sinaloa3.22×Travel & Leisure
Grinch2.94×Movies & TV
Tezz5.2×Movies & TV
Home staging3.75×Home & Garden
Keirin14.7×Sports
Vocal harmony2.74×Music & Radio
edureka21.6×Business & Career
Hongik University7.46×Business & Career
Isometric exercise5.12×Sports
JDSU1.75×Business & Career
Mothercare1.85×Kids & Family
Figure painting (hobby)3.17×Arts & Culture
Chromebook3.15×Technology & Electronics
UK garage3×Music & Radio
Voter registration2.49×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WICKED The Musical audience
TraitClusterScore
ExtroversionTHRILL1.39
Community OrientationOPEN1.34
LGBTQ+ IdentityOPEN1.33
IndulgenceJOY1.3
CreativityOPEN1.28
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for WICKED The Musical
CountryShare
United States80.9%
United Kingdom9.0%
Canada2.0%

See WICKED The Musical audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does WICKED The Musical have in United States?

WICKED The Musical has an estimated audience of 452,783 people in United States, concentrated in California and Texas.

What is the gender split and age of WICKED The Musical fans?

77.8% of WICKED The Musical fans are female, 22.2% are male, with an average age of 37.3 years.

Which brands do WICKED The Musical fans like most?

WICKED The Musical fans show strongest brand affinity for Product design (2.67×), Guy Fieri (4.22×), and Gran Torino (7×) over the country average.

Where do WICKED The Musical fans live in United States?

WICKED The Musical fans in United States are most concentrated in California (reach 61,829), Texas (reach 38,369), and New York (reach 35,871). These three regions account for the largest share of the active audience.

What other brands do WICKED The Musical fans also like?

Beyond WICKED The Musical itself, the audience over-indexes on Guy Fieri (4.22×), Gran Torino (7×), Bank account (2.29×), and Alaska (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WICKED The Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.