Rascasse Audience Intelligence

WICKED The Musical Audience in United States

A data profile of the people who buy, follow and care about WICKED The Musical in United States — modelled from more than twelve digital signal sources. WICKED The Musical has an estimated audience of 451,955 people in United States.

#37among Musical in United States#5465in Music & Radio

The average WICKED The Musical fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mamma Mia!, Megamind, Meet the Robinsons, with strongest over-indexing on Mamma Mia! (32.2× the country average).

Demographically, the WICKED The Musical audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WICKED The Musical fan in United States is more female, around 37.3 years old, with strong Community Orientation tendencies and a notable affinity for Mamma Mia!.

Category: Music & Radio · Type: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WICKED The Musical profile in United States.

Audience size
452K
in United States
Gender
77.8%♀
22.2% male
Age
37.3
average years
Country rank
#38844
Musical in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WICKED The Musical fans

77.8% are female, 22.2% are male, average age 37.3.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for WICKED The Musical audience in United States
MetricValue
Female77.8%
Male22.2%
Average age37.3
Estimated audience size451,955
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the WICKED The Musical audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4923%
50+13%
Fig. 04

Worldwide distribution

80.9%

of the worldwide WICKED The Musical audience comes from United States.

Worldwide audience distribution share by country for WICKED The Musical
CountryShare
United States80.9%
United Kingdom9.0%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WICKED The Musical audience in United States is strongest.

Fig. 05

Top regions by affinity

WICKED The Musical fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.43×
02Utah~6K1.36×
03Rhode Island~2K1.35×
04Massachusetts~10K1.29×
05Connecticut~6K1.21×
06New Jersey~10K1.17×
07Iowa~4K1.17×
08California~60K1.12×
09Indiana~9K1.12×
10Wisconsin~8K1.12×
11Ohio~20K1.11×
12Illinois~20K1.10×
13Pennsylvania~20K1.08×
14Nebraska~2K1.08×
15New Hampshire~2K1.08×
16Arkansas~4K1.07×
17Missouri~8K1.06×
18Kansas~4K1.06×
19Washington~9K1.05×
20Kentucky~6K1.04×
21Colorado~7K1.02×
22Idaho~2K1.02×
23Washington, District of Columbia~1K1.02×
24Michigan~10K1.01×
25Vermont<1K1.00×
26Georgia~10K0.99×
27Oregon~5K0.99×
28Maine~2K0.99×
29Minnesota~6K0.97×
30Maryland~7K0.96×
31Tennessee~9K0.95×
32Oklahoma~5K0.95×
33North Carolina~10K0.94×
34Delaware~1K0.94×
35South Dakota<1K0.94×
36Virginia~10K0.93×
37North Dakota<1K0.93×
38Texas~40K0.92×
39Hawaii~2K0.91×
40Florida~30K0.90×
41South Carolina~6K0.90×
42Nevada~4K0.90×
43Mississippi~3K0.90×
44Alaska<1K0.90×
45West Virginia~2K0.89×
46Alabama~6K0.88×
47Louisiana~5K0.88×
48Montana~1K0.87×
49New Mexico~2K0.83×
50Arizona~7K0.77×
Fig. 06

Affinity by region

Affinity by region — WICKED The Musical, United States
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WICKED The Musical audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WICKED The Musical audience
#·InterestCategoryAffinity×
01Mamma Mia!Movies & TV32.20×
02MegamindMovies & TV20.00×
03Meet the RobinsonsMovies & TV20.00×
04Calum ScottMusic & Radio20.00×
05Fifth HarmonyMusic & Radio15.97×
06Pitbull (rapper)Music & Radio14.65×
07Bridgit MendlerMovies & TV14.42×
08DumboMovies & TV13.58×
09Wreck-It RalphMovies & TV12.40×
10Night at the MuseumMovies & TV12.08×
11Leighton MeesterMovies & TV10.17×
12WALL-EMovies & TV9.69×
13Cats (musical)Music & Radio7.77×
14Broadway theatreTravel & Leisure6.67×
15MonstersMovies & TV5.49×
16Tony AwardArts & Culture5.05×
17Anne HathawayMovies & TV4.24×
18Scooby-DooMovies & TV3.58×
19Musical theatreMovies & TV3.01×
20SupermanMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WICKED The Musical audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WICKED The Musical audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
IndulgenceJOY1.47×
Pet OwnershipJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WICKED The Musical audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Quality AwarenessPREMIUM0.79×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WICKED The Musical have in United States?

WICKED The Musical has an estimated audience of 451,955 people in United States, concentrated in California and New York.

02

What is the gender split and age of WICKED The Musical fans?

77.8% of WICKED The Musical fans are female, 22.2% are male, with an average age of 37.3 years.

03

Which brands do WICKED The Musical fans like most?

WICKED The Musical fans show strongest brand affinity for Mamma Mia! (32.2×), Megamind (20×), and Meet the Robinsons (20×) over the country average.

04

Where do WICKED The Musical fans live in United States?

WICKED The Musical fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WICKED The Musical fans also like?

Beyond WICKED The Musical itself, the audience over-indexes on Megamind (20×), Meet the Robinsons (20×), Broadway theatre (6.67×), and Dumbo (13.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See WICKED The Musical audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WICKED The Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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