Women in business Audience in United States

Women in business logo

Women in business has an estimated audience of 661,282 people in United States. 67.6% are female, 32.4% are male, average age 35.0. Top regions: California, New York, Texas. Top brand affinities: Bank account, Electrolyte, Collectable, UK garage, Elsword.

The average Women in business fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bank account, Electrolyte, Collectable, with strongest over-indexing on Bank account (4.42× the country average). Demographically, the Women in business audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Entrepreneur

Demographics of Women in business fans

Demographic split for Women in business audience in United States
MetricValue
Female67.6%
Male32.4%
Average age35.0
Estimated audience size661,282

Audience persona

The typical Women in business fan in United States is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Women in business in United States
RegionReachAffinity
California69,0480.95×
New York44,7731.21×
Texas40,9870.72×
Florida32,7120.73×
Illinois30,0751.37×
Pennsylvania21,3760.96×
Georgia18,5800.91×
Indiana18,4081.52×
Massachusetts17,6031.35×
New Jersey17,4641.04×
Ohio17,3690.85×
North Carolina15,8250.8×
Virginia13,4890.84×
Wisconsin10,9881.1×
Washington10,7220.81×
Minnesota10,6711.13×
Michigan10,2460.59×
Maryland10,0660.89×
South Carolina9,0900.91×
Tennessee8,9760.68×
Colorado8,4990.82×
Arizona8,2810.61×
Utah7,6741.3×
Missouri7,4000.69×
Alabama7,3490.8×
Connecticut7,2691.1×
Louisiana6,8830.81×
Oregon6,5320.86×
Iowa5,1100.94×
Kansas4,8610.93×
Oklahoma4,7480.65×
South Dakota4,6813.06×
Kentucky4,2830.52×
Mississippi4,0980.75×
Rhode Island3,4401.63×
New Hampshire2,9431.13×
Nevada2,8570.45×
Idaho2,6040.79×
Washington, District of Columbia2,5141.26×
West Virginia2,4440.79×
Arkansas2,4270.45×
Hawaii2,3210.82×
Nebraska2,2750.69×
Alaska2,2511.59×
Montana1,9621.07×
Vermont1,9121.65×
North Dakota1,8861.39×
Wyoming1,8251.86×
New Mexico1,8100.55×
Maine1,7940.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women in business audience
BrandAffinityCategory
Bank account4.42×Business & Career
Electrolyte8.25×Health
Collectable1.71×Kids & Family
UK garage5.65×Music & Radio
Elsword16.09×Games
Cam Ward3.58×Sports
Voltron: Legendary Defender14.3×Movies & TV
Mothercare2.72×Kids & Family
Tierra Cali6.07×Travel & Leisure
Jesse Plemons2.74×Movies & TV
Halsey, Oregon6.4×Travel & Leisure
Natural rubber1.57×Cars & Mobility
South Asian cuisine6.68×Food & Beverages
3D printing1.76×Technology & Electronics
Laneige3.75×Beauty & Wellness
Stamp collecting3.17×Home & Garden
JDSU2.04×Business & Career
Nebraska Cornhuskers football2.33×Sports
Staycation1.99×Home & Garden
Kevin Murphy (screenwriter)9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women in business audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.87
Community OrientationOPEN2.49
Luxury OrientationPREMIUM2.33
Risk AppetiteTHRILL2.14
TravellingTHRILL2.14
SustainabilityBALANCE2.12

Worldwide distribution

Worldwide audience distribution share by country for Women in business
CountryShare
United States27.3%
India13.1%
Saudi Arabia8.1%

See Women in business audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Women in business have in United States?

Women in business has an estimated audience of 661,282 people in United States, concentrated in California and New York.

What is the gender split and age of Women in business fans?

67.6% of Women in business fans are female, 32.4% are male, with an average age of 35.0 years.

Which brands do Women in business fans like most?

Women in business fans show strongest brand affinity for Bank account (4.42×), Electrolyte (8.25×), and Collectable (1.71×) over the country average.

Where do Women in business fans live in United States?

Women in business fans in United States are most concentrated in California (reach 69,048), New York (reach 44,773), and Texas (reach 40,987). These three regions account for the largest share of the active audience.

What other brands do Women in business fans also like?

Beyond Women in business itself, the audience over-indexes on Electrolyte (8.25×), Collectable (1.71×), UK garage (5.65×), and Elsword (16.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women in business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.