Rascasse Audience Intelligence

Women in business Audience in United States

A data profile of the people who buy, follow and care about Women in business in United States — modelled from more than twelve digital signal sources. Women in business has an estimated audience of 661,282 people in United States.

#68among Entrepreneur in United States#10265among Topic in United States#1952in Business & Career

The average Women in business fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Forex Online Trading, OPPO, International education, with strongest over-indexing on Forex Online Trading (41.51× the country average).

Demographically, the Women in business audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women in business fan in United States is more female, around 35.0 years old, with strong Community Orientation tendencies and a notable affinity for Forex Online Trading.

Category: Business & Career · Type: Topic · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women in business profile in United States.

Audience size
661K
in United States
Gender
67.6%♀
32.4% male
Age
35.0
average years
Country rank
#30935
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women in business fans

67.6% are female, 32.4% are male, average age 35.0.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Women in business audience in United States
MetricValue
Female67.6%
Male32.4%
Average age35.0
Estimated audience size661,282
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Women in business audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Women in business audience comes from United States.

Worldwide audience distribution share by country for Women in business
CountryShare
United States27.3%
India13.1%
Saudi Arabia8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women in business audience in United States is strongest.

Fig. 05

Top regions by affinity

Women in business fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K1.65×
02Rhode Island~3K1.25×
03Indiana~10K1.23×
04Illinois~30K1.19×
05Massachusetts~20K1.19×
06Vermont~1K1.18×
07Wisconsin~10K1.16×
08North Dakota~2K1.13×
09Alaska~2K1.12×
10Utah~6K1.09×
11New York~40K1.07×
12Connecticut~7K1.06×
13Minnesota~10K1.05×
14Washington, District of Columbia~2K1.05×
15New Hampshire~3K1.04×
16Montana~2K1.04×
17Delaware~2K1.04×
18Oregon~8K1.03×
19New Jersey~20K0.98×
20Iowa~5K0.98×
21West Virginia~3K0.98×
22Maine~2K0.98×
23Kansas~5K0.97×
24Hawaii~3K0.97×
25Pennsylvania~20K0.96×
26Mississippi~5K0.96×
27Idaho~3K0.96×
28Nebraska~3K0.94×
29New Mexico~3K0.93×
30South Carolina~9K0.92×
31Louisiana~8K0.92×
32Maryland~10K0.91×
33Arkansas~5K0.91×
34Ohio~20K0.90×
35Colorado~9K0.90×
36Alabama~8K0.90×
37California~60K0.89×
38Oklahoma~7K0.89×
39Washington~10K0.88×
40Virginia~10K0.87×
41Kentucky~7K0.87×
42Nevada~6K0.87×
43Georgia~20K0.86×
44Tennessee~10K0.85×
45Missouri~9K0.84×
46North Carolina~20K0.82×
47Michigan~10K0.82×
48Arizona~10K0.79×
49Florida~30K0.75×
50Texas~40K0.72×
Fig. 06

Affinity by region

Affinity by region — Women in business, United States
0.72×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women in business audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women in business audience
#·InterestCategoryAffinity×
01OPPOTechnology & Electronics80.89×
02Forex Online TradingBusiness & Career41.51×
03Cultural tourismTravel & Leisure32.75×
04International educationBusiness & Career28.71×
05Derivative (finance)Business & Career24.48×
06Commodity marketBusiness & Career24.44×
07BodrumTravel & Leisure17.83×
08Impulse purchaseShopping17.68×
09Disneyland ParisTravel & Leisure11.35×
10Motivational speakingBusiness & Career8.85×
11Teyana TaylorMovies & TV8.29×
12FreelancerBusiness & Career7.14×
13HinduismPolitics & Society6.59×
14Self-employmentBusiness & Career5.95×
15LinkedInInternet & Social Media5.64×
16InnovationBusiness & Career4.75×
17Broadway theatreTravel & Leisure4.58×
18Digital photographyBusiness & Career3.51×
19ActivismPolitics & Society3.40×
20RadioTechnology & Electronics3.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women in business audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women in business audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.43×
Price SensitivityPREMIUM2.57×
MindfulnessBALANCE2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women in business audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
ExtroversionTHRILL0.89×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women in business have in United States?

Women in business has an estimated audience of 661,282 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women in business fans?

67.6% of Women in business fans are female, 32.4% are male, with an average age of 35.0 years.

03

Which brands do Women in business fans like most?

Women in business fans show strongest brand affinity for Forex Online Trading (41.51×), OPPO (80.89×), and International education (28.71×) over the country average.

04

Where do Women in business fans live in United States?

Women in business fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Women in business fans also like?

Beyond Women in business itself, the audience over-indexes on OPPO (80.89×), International education (28.71×), Motivational speaking (8.85×), and Derivative (finance) (24.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in United States

See Women in business audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women in business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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