Workforce Audience in United States

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Workforce has an estimated audience of 3,286,202 people in United States. 55.1% are female, 44.9% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Wok, Goop, headspace.

The average Workforce fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Workforce audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Workforce fans

Demographic split for Workforce audience in United States
MetricValue
Female55.1%
Male44.9%
Average age42.5
Estimated audience size3,286,202

Audience persona

The typical Workforce fan in United States is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Workforce in United States
RegionReachAffinity
Texas584,4352.07×
California458,3601.27×
Florida207,8000.93×
New York187,6721.02×
North Carolina109,1381.1×
Virginia97,4091.22×
Illinois96,7900.88×
Georgia96,1660.95×
Michigan95,0731.11×
Ohio74,6620.74×
Pennsylvania72,1360.65×
Washington69,9061.06×
Louisiana69,7391.65×
Arizona59,6240.89×
Utah59,3102.02×
Arkansas56,7402.1×
Colorado55,0941.06×
New Jersey52,7590.63×
Maryland48,8190.86×
Tennessee48,5920.74×
West Virginia48,1023.14×
Indiana43,5870.73×
Wisconsin42,3200.86×
Missouri40,5570.77×
Alabama40,0630.87×
Oklahoma38,7451.06×
Massachusetts36,7300.57×
Oregon33,3160.88×
South Carolina32,3380.65×
Kansas31,9551.23×
Minnesota31,9290.68×
New Mexico27,5701.67×
Nevada27,1350.85×
Iowa23,4150.86×
Kentucky22,3230.54×
Connecticut21,6860.66×
Mississippi18,1150.67×
Idaho15,0060.91×
Nebraska14,9020.9×
Delaware9,4691.04×
Washington, District of Columbia9,4390.96×
Hawaii8,9220.63×
Montana8,3690.92×
New Hampshire8,1550.63×
South Dakota7,4660.98×
Alaska7,0771.01×
Rhode Island5,8390.56×
Maine5,8110.49×
Wyoming5,2631.08×
North Dakota4,9750.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workforce audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.79×Politics & Society
Wok11.04×Food & Beverages
Goop8.91×Internet & Social Media
headspace13.48×Health
Grace Slick12.64×Music & Radio
Google Home8.25×Technology & Electronics
Hibachi9.96×Food & Beverages
Cherish (group)13.77×Music & Radio
Grinch4.98×Movies & TV
El Paso County, Colorado15.62×Travel & Leisure
Guitarist (magazine)13.61×Music & Radio
Vocal harmony5.28×Music & Radio
Ira Glass16.94×Music & Radio
Hipster8.52×Politics & Society
TV Fanatic9.42×Movies & TV
Fairy godmother6.48×Literature
Preta Gil17.2×Music & Radio
Cryptic crossword12.35×Technology & Electronics
Goma13.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workforce audience
TraitClusterScore
Career OrientationPOWER2.34
Need for SecurityCONSERVATISM1.69
Family OrientationCONSERVATISM1.54
Quality AwarenessPREMIUM1.54
Community OrientationOPEN1.38
PatriotismCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Workforce
CountryShare
United States31.4%
United Kingdom5.5%
Brazil4.3%

See Workforce audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Workforce have in United States?

Workforce has an estimated audience of 3,286,202 people in United States, concentrated in Texas and California.

What is the gender split and age of Workforce fans?

55.1% of Workforce fans are female, 44.9% are male, with an average age of 42.5 years.

Which brands do Workforce fans like most?

Workforce fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (14.79×), and Wok (11.04×) over the country average.

Where do Workforce fans live in United States?

Workforce fans in United States are most concentrated in Texas (reach 584,435), California (reach 458,360), and Florida (reach 207,800). These three regions account for the largest share of the active audience.

What other brands do Workforce fans also like?

Beyond Workforce itself, the audience over-indexes on Governor of Michigan (14.79×), Wok (11.04×), Goop (8.91×), and headspace (13.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workforce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.