Workmanship Audience in United States

Workmanship logo

Workmanship has an estimated audience of 1,345,919 people in United States. 42.7% are female, 57.3% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Home equity, Product design, Urban Outfitters, Stamp collecting.

The average Workmanship fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Home equity, Product design, with strongest over-indexing on Lulu 黃路梓茵 (4.08× the country average). Demographically, the Workmanship audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Workmanship fans

Demographic split for Workmanship audience in United States
MetricValue
Female42.7%
Male57.3%
Average age42.2
Estimated audience size1,345,919

Audience persona

The typical Workmanship fan in United States is more male, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Workmanship in United States
RegionReachAffinity
California201,1981.36×
Texas139,3531.2×
Florida107,5771.18×
New York67,3690.9×
North Carolina48,1771.19×
Georgia48,0821.16×
Illinois41,4080.92×
Pennsylvania40,7730.9×
Virginia36,1821.1×
Ohio35,2460.85×
Michigan31,2540.89×
Washington30,6331.13×
New Jersey30,5530.89×
Arizona30,5031.11×
Maryland29,5531.28×
Tennessee29,0951.08×
Alabama24,2931.29×
South Carolina22,9781.13×
Indiana21,4280.87×
Massachusetts20,7470.78×
Colorado19,6920.93×
Missouri19,2040.89×
Minnesota18,8660.98×
Louisiana18,2681.05×
Oklahoma16,3941.1×
Wisconsin16,1300.8×
Connecticut13,9441.03×
Oregon13,6700.89×
Kentucky12,5490.74×
Mississippi11,7411.06×
Nevada11,3550.87×
Arkansas11,1751.01×
Kansas10,2320.96×
Iowa9,1060.82×
Hawaii7,6341.32×
Utah7,3380.61×
New Mexico5,2790.78×
Idaho4,7950.71×
Nebraska4,4690.66×
West Virginia4,1540.66×
Alaska4,1451.44×
New Hampshire3,9930.75×
Washington, District of Columbia3,9180.97×
Montana3,6140.97×
Maine3,5780.74×
South Dakota3,5671.15×
North Dakota3,4731.26×
Wyoming3,3601.68×
Rhode Island3,3050.77×
Vermont3,2511.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Workmanship audience
BrandAffinityCategory
Lulu 黃路梓茵4.08×Movies & TV
Home equity2.31×Home & Garden
Product design2.27×Business & Career
Urban Outfitters1.81×Shopping
Stamp collecting4.3×Home & Garden
Natural rubber1.84×Cars & Mobility
Sub Zero (Official)8.52×Literature
Bank account2.14×Business & Career
Endless Space20.24×Games
Iowa Lottery8.62×Games
UK garage3.85×Music & Radio
Goop3.66×Internet & Social Media
Vocal harmony3.1×Music & Radio
Mothercare2.21×Kids & Family
Fairy godmother5.07×Literature
Historic site2.77×Arts & Culture
Elsword10.35×Games
Like Dandelion Dust9.3×Movies & TV
JDSU1.84×Business & Career
Grinch2.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Workmanship audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Design AffinityPREMIUM2.02
LGBTQ+ IdentityOPEN1.98
Risk AppetiteTHRILL1.64
Pet OwnershipJOY1.57
SustainabilityBALANCE1.54

Worldwide distribution

Worldwide audience distribution share by country for Workmanship
CountryShare
United States57.3%
Brazil12.1%
United Kingdom10.4%

See Workmanship audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Workmanship have in United States?

Workmanship has an estimated audience of 1,345,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Workmanship fans?

42.7% of Workmanship fans are female, 57.3% are male, with an average age of 42.2 years.

Which brands do Workmanship fans like most?

Workmanship fans show strongest brand affinity for Lulu 黃路梓茵 (4.08×), Home equity (2.31×), and Product design (2.27×) over the country average.

Where do Workmanship fans live in United States?

Workmanship fans in United States are most concentrated in California (reach 201,198), Texas (reach 139,353), and Florida (reach 107,577). These three regions account for the largest share of the active audience.

What other brands do Workmanship fans also like?

Beyond Workmanship itself, the audience over-indexes on Home equity (2.31×), Product design (2.27×), Urban Outfitters (1.81×), and Stamp collecting (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Workmanship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.