Writer's Digest Audience in United States

Writer's Digest logo

Writer's Digest has an estimated audience of 401,820 people in United States. 67.9% are female, 32.1% are male, average age 44.0. Top regions: California, New York, Texas. Top brand affinities: Vocal harmony, Strategic human resource planning, Goop, Governor of Michigan, Hibachi.

The average Writer's Digest fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Vocal harmony, Strategic human resource planning, Goop, with strongest over-indexing on Vocal harmony (11.53× the country average). Demographically, the Writer's Digest audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Website / Newspaper / Magazine

Demographics of Writer's Digest fans

Demographic split for Writer's Digest audience in United States
MetricValue
Female67.9%
Male32.1%
Average age44.0
Estimated audience size401,820

Audience persona

The typical Writer's Digest fan in United States is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Writer's Digest in United States
RegionReachAffinity
California33,6250.76×
New York28,8321.28×
Texas22,4050.65×
Florida22,3550.82×
Pennsylvania16,0351.19×
Ohio13,7871.11×
North Carolina11,3340.94×
Virginia11,2341.15×
Michigan10,8081.03×
Tennessee10,1961.26×
Illinois9,7450.73×
Georgia9,6120.78×
New Jersey8,7330.85×
Washington8,6171.07×
Massachusetts8,4511.07×
Maryland8,2851.2×
Arizona7,7240.94×
Colorado7,1981.14×
Missouri6,6681.03×
Wisconsin6,0581×
Indiana5,7690.79×
Oregon5,0911.11×
South Carolina5,0610.84×
Kentucky4,9020.97×
Connecticut4,7871.19×
Minnesota4,7260.82×
Alabama4,1400.74×
Kansas3,6281.15×
Louisiana3,5790.69×
Oklahoma3,3920.76×
Mississippi3,0500.92×
Utah3,0050.83×
Iowa3,0030.91×
Nevada2,6590.68×
Arkansas2,6010.79×
Idaho2,1391.06×
West Virginia2,0141.08×
New Mexico1,9400.96×
New Hampshire1,7431.1×
Maine1,6821.17×
Hawaii1,4210.82×
Rhode Island1,3621.07×
Alaska1,3071.52×
Nebraska1,3000.65×
Washington, District of Columbia1,2951.07×
Montana1,2271.1×
South Dakota1,0381.12×
North Dakota1,0101.22×
Delaware1,0050.91×
Wyoming9781.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Writer's Digest audience
BrandAffinityCategory
Vocal harmony11.53×Music & Radio
Strategic human resource planning23.04×Business & Career
Goop11.18×Internet & Social Media
Governor of Michigan15.22×Politics & Society
Hibachi15.86×Food & Beverages
Historic site8.56×Arts & Culture
headspace17.93×Health
Google Home11.66×Technology & Electronics
Grinch7.19×Movies & TV
Fairy godmother13.04×Literature
Grace Slick14.15×Music & Radio
Wok9.55×Food & Beverages
Cherish (group)15.75×Music & Radio
Ira Glass23.45×Music & Radio
Electrolyte6.12×Health
Cryptic crossword18.87×Technology & Electronics
Guitarist (magazine)12.79×Music & Radio
TV Fanatic11.87×Movies & TV
Nebraska Cornhuskers football3.97×Sports
La Jolla10.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Writer's Digest audience
TraitClusterScore
MindfulnessBALANCE2.21
PatriotismCONSERVATISM2
SustainabilityBALANCE1.87
Community OrientationOPEN1.87
TraditionCONSERVATISM1.83
IndividualismJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Writer's Digest
CountryShare
United States82.5%
Canada9.3%
Philippines1.7%

See Writer's Digest audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Writer's Digest have in United States?

Writer's Digest has an estimated audience of 401,820 people in United States, concentrated in California and New York.

What is the gender split and age of Writer's Digest fans?

67.9% of Writer's Digest fans are female, 32.1% are male, with an average age of 44.0 years.

Which brands do Writer's Digest fans like most?

Writer's Digest fans show strongest brand affinity for Vocal harmony (11.53×), Strategic human resource planning (23.04×), and Goop (11.18×) over the country average.

Where do Writer's Digest fans live in United States?

Writer's Digest fans in United States are most concentrated in California (reach 33,625), New York (reach 28,832), and Texas (reach 22,405). These three regions account for the largest share of the active audience.

What other brands do Writer's Digest fans also like?

Beyond Writer's Digest itself, the audience over-indexes on Strategic human resource planning (23.04×), Goop (11.18×), Governor of Michigan (15.22×), and Hibachi (15.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Writer's Digest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.