XML Audience in United States
XML has an estimated audience of 682,463 people in United States. 61.8% are female, 38.2% are male, average age 50.3. Top regions: California, Texas, New York. Top brand affinities: Pillow, Saving, CAC 40, Cachorro, Paul Dano.
The average XML fan in United States is 50.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, Saving, CAC 40, with strongest over-indexing on Pillow (1.65× the country average). Demographically, the XML audience skews more female with an average age of 50.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of XML fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 50.3 |
| Estimated audience size | 682,463 |
Audience persona
The typical XML fan in United States is more female, around 50.3 years old, with strong DIY Mentality tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 104,220 | 1.39× |
| Texas | 68,758 | 1.17× |
| New York | 50,262 | 1.32× |
| Florida | 43,120 | 0.93× |
| Virginia | 27,732 | 1.67× |
| Illinois | 26,529 | 1.17× |
| Georgia | 25,819 | 1.23× |
| Pennsylvania | 23,818 | 1.04× |
| New Jersey | 22,323 | 1.29× |
| North Carolina | 21,989 | 1.07× |
| Washington | 21,221 | 1.55× |
| Ohio | 20,593 | 0.98× |
| Massachusetts | 20,389 | 1.52× |
| Michigan | 18,237 | 1.02× |
| Maryland | 17,755 | 1.51× |
| Colorado | 14,301 | 1.33× |
| Arizona | 13,058 | 0.94× |
| Tennessee | 11,669 | 0.85× |
| Indiana | 11,655 | 0.93× |
| Missouri | 11,068 | 1.01× |
| Minnesota | 10,335 | 1.06× |
| Oregon | 9,818 | 1.26× |
| Wisconsin | 9,704 | 0.95× |
| South Carolina | 8,312 | 0.81× |
| Alabama | 8,206 | 0.86× |
| Connecticut | 7,653 | 1.12× |
| Utah | 7,314 | 1.2× |
| Oklahoma | 6,782 | 0.89× |
| Kentucky | 6,359 | 0.74× |
| Louisiana | 6,217 | 0.71× |
| Kansas | 5,586 | 1.04× |
| Nevada | 5,571 | 0.84× |
| Iowa | 5,490 | 0.98× |
| Arkansas | 4,404 | 0.78× |
| Washington, District of Columbia | 4,180 | 2.04× |
| Mississippi | 3,848 | 0.68× |
| Idaho | 2,764 | 0.81× |
| Nebraska | 2,760 | 0.81× |
| New Mexico | 2,648 | 0.77× |
| Hawaii | 2,587 | 0.88× |
| New Hampshire | 2,466 | 0.92× |
| West Virginia | 2,230 | 0.7× |
| Rhode Island | 2,017 | 0.93× |
| Maine | 1,749 | 0.72× |
| Delaware | 1,371 | 0.73× |
| Montana | 1,249 | 0.66× |
| Vermont | 1,004 | 0.84× |
| South Dakota | 944 | 0.6× |
| North Dakota | 894 | 0.64× |
| Alaska | 853 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.65× | Home & Garden |
| Saving | 1.79× | Business & Career |
| CAC 40 | 2.11× | Business & Career |
| Cachorro | 1.76× | Pets & Animals |
| Paul Dano | 1.6× | Movies & TV |
| English literature | 2.01× | Literature |
| Hays County, Texas | 2.94× | Travel & Leisure |
| Enrique Hernández (baseball) | 3.69× | Sports |
| Box lacrosse | 2.05× | Sports |
| Geothermal heating | 2.26× | Home & Garden |
| Gaelic football | 1.54× | Sports |
| Eli Lilly | 1.5× | Health |
| REO Speedwagon | 1.5× | Music & Radio |
| New Era (Namibia) | 1.54× | News |
| Erie County, New York | 1.82× | Travel & Leisure |
| International University of Business Agriculture and Technology | 2× | Business & Career |
| Cacique | 1.99× | Food & Beverages |
| Ural Mountains | 2.34× | Travel & Leisure |
| Fathead (brand) | 2.75× | Arts & Culture |
| Hattiesburg, Mississippi | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.95 |
| Need for Security | CONSERVATISM | 1.83 |
| Price Sensitivity | PREMIUM | 1.67 |
| Creativity | OPEN | 1.58 |
| Individualism | JOY | 1.52 |
| Community Orientation | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.0% |
| United States | 25.1% |
| India | 5.9% |
See XML audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does XML have in United States?
XML has an estimated audience of 682,463 people in United States, concentrated in California and Texas.
What is the gender split and age of XML fans?
61.8% of XML fans are female, 38.2% are male, with an average age of 50.3 years.
Which brands do XML fans like most?
XML fans show strongest brand affinity for Pillow (1.65×), Saving (1.79×), and CAC 40 (2.11×) over the country average.
Where do XML fans live in United States?
XML fans in United States are most concentrated in California (reach 104,220), Texas (reach 68,758), and New York (reach 50,262). These three regions account for the largest share of the active audience.
What other brands do XML fans also like?
Beyond XML itself, the audience over-indexes on Saving (1.79×), CAC 40 (2.11×), Cachorro (1.76×), and Paul Dano (1.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for XML. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.