Fathead (brand) Audience in United States

Fathead (brand) logo

Fathead (brand) has an estimated audience of 308,509 people in United States. 52.0% are female, 48.0% are male, average age 44.2. Top regions: Ohio, California, Texas. Top brand affinities: Volcano, Hawaii, Alaska, Shiba Inu, Minnesota, Sinaloa.

The average Fathead (brand) fan in United States is 44.2 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Volcano, Hawaii, Alaska, Shiba Inu, with strongest over-indexing on Volcano, Hawaii (35.54× the country average). Demographically, the Fathead (brand) audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Brand

Demographics of Fathead (brand) fans

Demographic split for Fathead (brand) audience in United States
MetricValue
Female52.0%
Male48.0%
Average age44.2
Estimated audience size308,509

Audience persona

The typical Fathead (brand) fan in United States is balanced, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Volcano, Hawaii.

Top regions in United States

Top regions ranked by reach for Fathead (brand) in United States
RegionReachAffinity
Ohio34,1603.59×
California23,2320.68×
Texas22,0820.83×
Pennsylvania20,0581.93×
New York15,4210.89×
Florida13,8810.66×
Michigan12,2231.52×
Illinois11,8501.15×
Georgia9,4681×
North Carolina8,4710.91×
New Jersey8,3421.06×
Virginia7,4921×
Indiana7,4071.31×
Tennessee6,9221.12×
Massachusetts6,4391.06×
Missouri5,5881.12×
Maryland5,5251.04×
Arizona5,4680.87×
Wisconsin5,0261.08×
Kentucky4,9491.28×
Alabama4,8711.13×
South Carolina4,4400.96×
Colorado4,1100.85×
Louisiana4,1101.03×
Minnesota4,0170.91×
Washington3,9810.64×
Connecticut3,4751.12×
Oklahoma3,0200.88×
Iowa2,9601.16×
Mississippi2,7091.07×
Kansas2,6731.1×
Arkansas2,5361×
Nevada2,2190.74×
Oregon1,8110.51×
West Virginia1,7801.24×
Nebraska1,7461.13×
Utah1,6930.61×
New Hampshire1,2090.99×
Idaho1,1550.75×
New Mexico1,1260.73×
Maine9560.87×
Rhode Island8800.9×
Delaware8631.01×
Washington, District of Columbia7510.81×
Montana6280.73×
South Dakota5990.84×
North Dakota5900.93×
Hawaii4740.36×
Vermont4330.8×
Wyoming2920.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fathead (brand) audience
BrandAffinityCategory
Volcano, Hawaii35.54×Travel & Leisure
Alaska2.63×Travel & Leisure
Shiba Inu9.5×Pets & Animals
Minnesota1.99×Travel & Leisure
Sinaloa3.98×Travel & Leisure
Takers8.97×Movies & TV
Nebraska2.58×Travel & Leisure
Israel1.91×Travel & Leisure
Elsword12.98×Games
Litter box1.6×Pets & Animals
Pillow1.53×Home & Garden
JDSU2.1×Business & Career
Justice1.95×Politics & Society
Graham Greene4×Literature
edureka21.05×Business & Career
John Kearns29.26×Movies & TV
Inmotion12.63×Technology & Electronics
Kendra Scott1.64×Fashion & Accessoires
Jeep Wagoneer3.15×Cars & Mobility
Saving1.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fathead (brand) audience
TraitClusterScore
Convenience OrientationPREMIUM1.48
Risk AppetiteTHRILL1.46
Price SensitivityPREMIUM1.44
DIY MentalityTHRILL1.32
Quality AwarenessPREMIUM1.32
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Fathead (brand)
CountryShare
United States92.7%
United Kingdom1.5%
Canada1.5%

See Fathead (brand) audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Fathead (brand) have in United States?

Fathead (brand) has an estimated audience of 308,509 people in United States, concentrated in Ohio and California.

What is the gender split and age of Fathead (brand) fans?

52.0% of Fathead (brand) fans are female, 48.0% are male, with an average age of 44.2 years.

Which brands do Fathead (brand) fans like most?

Fathead (brand) fans show strongest brand affinity for Volcano, Hawaii (35.54×), Alaska (2.63×), and Shiba Inu (9.5×) over the country average.

Where do Fathead (brand) fans live in United States?

Fathead (brand) fans in United States are most concentrated in Ohio (reach 34,160), California (reach 23,232), and Texas (reach 22,082). These three regions account for the largest share of the active audience.

What other brands do Fathead (brand) fans also like?

Beyond Fathead (brand) itself, the audience over-indexes on Alaska (2.63×), Shiba Inu (9.5×), Minnesota (1.99×), and Sinaloa (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fathead (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.