A data profile of the people who buy, follow and care about Inmotion in United States — modelled from more than twelve digital signal sources. Inmotion has an estimated audience of 167,253 people in United States.
The average Inmotion fan in United States is 37.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include SiteGround, Humidifier, Erin Andrews, with strongest over-indexing on SiteGround (84.2× the country average).
Demographically, the Inmotion audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Inmotion fan in United States is balanced, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for SiteGround.
The key figures that characterise the Inmotion profile in United States.
52.3% are female, 47.7% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 37.6 |
| Estimated audience size | 167,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 17% |
Where the Inmotion audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~3K | 5.41× | |
| 02 | Nebraska | ~2K | 2.63× | |
| 03 | Virginia | ~9K | 2.30× | |
| 04 | California | ~30K | 1.53× | |
| 05 | Ohio | ~7K | 1.41× | |
| 06 | Washington | ~5K | 1.38× | |
| 07 | Colorado | ~3K | 1.30× | |
| 08 | South Carolina | ~3K | 1.29× | |
| 09 | Utah | ~2K | 1.22× | |
| 10 | Iowa | ~2K | 1.22× | |
| 11 | Vermont | <1K | 1.18× | |
| 12 | Oregon | ~2K | 1.17× | |
| 13 | Alaska | <1K | 1.17× | |
| 14 | Georgia | ~6K | 1.15× | |
| 15 | Maryland | ~3K | 1.15× | |
| 16 | Florida | ~10K | 1.11× | |
| 17 | New York | ~10K | 1.03× | |
| 18 | Massachusetts | ~3K | 1.02× | |
| 19 | Kansas | ~1K | 1.01× | |
| 20 | West Virginia | <1K | 1.01× | |
| 21 | Nevada | ~2K | 1.00× | |
| 22 | Tennessee | ~3K | 0.97× | |
| 23 | New Jersey | ~4K | 0.94× | |
| 24 | Idaho | <1K | 0.94× | |
| 25 | Montana | <1K | 0.94× | |
| 26 | Arizona | ~3K | 0.93× | |
| 27 | New Hampshire | <1K | 0.91× | |
| 28 | North Carolina | ~4K | 0.89× | |
| 29 | Illinois | ~5K | 0.88× | |
| 30 | Rhode Island | <1K | 0.83× | |
| 31 | North Dakota | <1K | 0.83× | |
| 32 | South Dakota | <1K | 0.82× | |
| 33 | Maine | <1K | 0.80× | |
| 34 | Minnesota | ~2K | 0.79× | |
| 35 | Hawaii | <1K | 0.79× | |
| 36 | New Mexico | <1K | 0.77× | |
| 37 | Delaware | <1K | 0.75× | |
| 38 | Pennsylvania | ~4K | 0.74× | |
| 39 | Wisconsin | ~2K | 0.72× | |
| 40 | Texas | ~10K | 0.71× | |
| 41 | Missouri | ~2K | 0.71× | |
| 42 | Oklahoma | ~1K | 0.71× | |
| 43 | Connecticut | ~1K | 0.70× | |
| 44 | Arkansas | <1K | 0.70× | |
| 45 | Louisiana | ~1K | 0.68× | |
| 46 | Mississippi | <1K | 0.67× | |
| 47 | Michigan | ~3K | 0.66× | |
| 48 | Kentucky | ~1K | 0.65× | |
| 49 | Alabama | ~1K | 0.64× | |
| 50 | Indiana | ~2K | 0.63× |
The strongest cross-interests of the Inmotion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SiteGround | Technology & Electronics | 84.20× | ||
| 02 | Humidifier | Home & Garden | 27.48× | ||
| 03 | Erin Andrews | Sports | 20.00× | ||
| 04 | Rose Leslie | Movies & TV | 20.00× | ||
| 05 | Larry Page | Politics & Society | 20.00× | ||
| 06 | Candice Swanepoel | Fashion & Accessoires | 20.00× | ||
| 07 | Bluehost | Technology & Electronics | 20.00× | ||
| 08 | Rodrigo Santoro | Movies & TV | 20.00× | ||
| 09 | Alessandra Ambrosio | Fashion & Accessoires | 19.66× | ||
| 10 | Ubuntu (operating system) | Technology & Electronics | 16.03× | ||
| 11 | Barbara Palvin | Fashion & Accessoires | 13.65× | ||
| 12 | Emily Ratajkowski | Fashion & Accessoires | 12.94× | ||
| 13 | Alicia Vikander | Movies & TV | 12.27× | ||
| 14 | Pedro Pascal | Movies & TV | 5.37× | ||
| 15 | Diaper bag | Kids & Family | 4.42× | ||
| 16 | Whataburger | Food & Beverages | 3.37× | ||
| 17 | FedEx | Business & Career | 3.15× | ||
| 18 | Mortgage loans | Business & Career | 2.41× | ||
| 19 | Subway | Food & Beverages | 2.14× | ||
| 20 | Internet & Social Media | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.86× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Quality Awareness | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Mindfulness | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Inmotion's target market in United States covers an estimated 167,253 people, concentrated in California and Florida.
52.3% of the Inmotion audience are female, 47.7% are male, with an average age of 37.6 years.
Inmotion fans show strongest brand affinity for SiteGround (84.2×), Humidifier (27.48×), and Erin Andrews (20×) over the country average.
Inmotion fans in United States are most concentrated in California (reach ~30K), Florida (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Inmotion itself, the audience over-indexes on Humidifier (27.48×), Erin Andrews (20×), Rose Leslie (20×), and Larry Page (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Inmotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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