Rascasse Audience Intelligence

Inmotion Target Market in United States

A data profile of the people who buy, follow and care about Inmotion in United States — modelled from more than twelve digital signal sources. Inmotion has an estimated audience of 167,253 people in United States.

The average Inmotion fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include SiteGround, Humidifier, Erin Andrews, with strongest over-indexing on SiteGround (84.2× the country average).

Demographically, the Inmotion audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Inmotion fan in United States is balanced, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for SiteGround.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Inmotion profile in United States.

Audience size
167K
in United States
Gender
52.3%♀
47.7% male
Age
37.6
average years
Country rank
#63551
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Inmotion

52.3% are female, 47.7% are male, average age 37.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Inmotion audience in United States
MetricValue
Female52.3%
Male47.7%
Average age37.6
Estimated audience size167,253
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Inmotion audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4921%
50+17%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Inmotion audience comes from United States.

Worldwide audience distribution share by country for Inmotion
CountryShare
United States31.4%
Germany16.6%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inmotion audience in United States is strongest.

Fig. 05

Top regions by affinity

Inmotion customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K5.41×
02Nebraska~2K2.63×
03Virginia~9K2.30×
04California~30K1.53×
05Ohio~7K1.41×
06Washington~5K1.38×
07Colorado~3K1.30×
08South Carolina~3K1.29×
09Utah~2K1.22×
10Iowa~2K1.22×
11Vermont<1K1.18×
12Oregon~2K1.17×
13Alaska<1K1.17×
14Georgia~6K1.15×
15Maryland~3K1.15×
16Florida~10K1.11×
17New York~10K1.03×
18Massachusetts~3K1.02×
19Kansas~1K1.01×
20West Virginia<1K1.01×
21Nevada~2K1.00×
22Tennessee~3K0.97×
23New Jersey~4K0.94×
24Idaho<1K0.94×
25Montana<1K0.94×
26Arizona~3K0.93×
27New Hampshire<1K0.91×
28North Carolina~4K0.89×
29Illinois~5K0.88×
30Rhode Island<1K0.83×
31North Dakota<1K0.83×
32South Dakota<1K0.82×
33Maine<1K0.80×
34Minnesota~2K0.79×
35Hawaii<1K0.79×
36New Mexico<1K0.77×
37Delaware<1K0.75×
38Pennsylvania~4K0.74×
39Wisconsin~2K0.72×
40Texas~10K0.71×
41Missouri~2K0.71×
42Oklahoma~1K0.71×
43Connecticut~1K0.70×
44Arkansas<1K0.70×
45Louisiana~1K0.68×
46Mississippi<1K0.67×
47Michigan~3K0.66×
48Kentucky~1K0.65×
49Alabama~1K0.64×
50Indiana~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Inmotion, United States
0.63×1.00×5.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inmotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inmotion audience
#·InterestCategoryAffinity×
01SiteGroundTechnology & Electronics84.20×
02HumidifierHome & Garden27.48×
03Erin AndrewsSports20.00×
04Rose LeslieMovies & TV20.00×
05Larry PagePolitics & Society20.00×
06Candice SwanepoelFashion & Accessoires20.00×
07BluehostTechnology & Electronics20.00×
08Rodrigo SantoroMovies & TV20.00×
09Alessandra AmbrosioFashion & Accessoires19.66×
10Ubuntu (operating system)Technology & Electronics16.03×
11Barbara PalvinFashion & Accessoires13.65×
12Emily RatajkowskiFashion & Accessoires12.94×
13Alicia VikanderMovies & TV12.27×
14Pedro PascalMovies & TV5.37×
15Diaper bagKids & Family4.42×
16WhataburgerFood & Beverages3.37×
17FedExBusiness & Career3.15×
18Mortgage loansBusiness & Career2.41×
19SubwayFood & Beverages2.14×
20PinterestInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inmotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Inmotion audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
PatriotismCONSERVATISM1.82×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Inmotion audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Inmotion's target market in United States?

Inmotion's target market in United States covers an estimated 167,253 people, concentrated in California and Florida.

02

What is the gender split and age of Inmotion customers?

52.3% of the Inmotion audience are female, 47.7% are male, with an average age of 37.6 years.

03

Which brands do Inmotion fans like most?

Inmotion fans show strongest brand affinity for SiteGround (84.2×), Humidifier (27.48×), and Erin Andrews (20×) over the country average.

04

Where do Inmotion fans live in United States?

Inmotion fans in United States are most concentrated in California (reach ~30K), Florida (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Inmotion fans also like?

Beyond Inmotion itself, the audience over-indexes on Humidifier (27.48×), Erin Andrews (20×), Rose Leslie (20×), and Larry Page (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Inmotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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