Yoga as exercise or alternative medicine Audience in United States
Yoga as exercise or alternative medicine has an estimated audience of 1,756,956 people in United States. 78.2% are female, 21.8% are male, average age 40.2. Top brand affinities: Regional styles of Mexican music, Product design, UK garage, Historic site, Elsword.
Top brand affinities include Regional styles of Mexican music, Product design, UK garage, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Yoga as exercise or alternative medicine audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Health · Type: Topic
Demographics of Yoga as exercise or alternative medicine fans
| Metric | Value |
|---|---|
| Female | 78.2% |
| Male | 21.8% |
| Average age | 40.2 |
| Estimated audience size | 1,756,956 |
Audience persona
The typical Yoga as exercise or alternative medicine fan in United States is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Regional styles of Mexican music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Regional styles of Mexican music | 20× | Music & Radio |
| Product design | 3.3× | Business & Career |
| UK garage | 8.48× | Music & Radio |
| Historic site | 5.54× | Arts & Culture |
| Elsword | 20× | Games |
| Stamp collecting | 5.16× | Home & Garden |
| Collectable | 1.58× | Kids & Family |
| Halsey, Oregon | 7.94× | Travel & Leisure |
| Home equity | 1.88× | Home & Garden |
| Electrolyte | 4.4× | Health |
| Isometric exercise | 6.79× | Sports |
| JDSU | 2.36× | Business & Career |
| Staycation | 2.24× | Home & Garden |
| Iowa Lottery | 6.42× | Games |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Julius Caesar (play) | 3.58× | |
| Fairy godmother | 4.07× | Literature |
| Home Bargains | 6.28× | Shopping |
| Noodle (Gorillaz) | 1.88× | Music & Radio |
| Dental hygienist | 3.31× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.94 |
| LGBTQ+ Identity | OPEN | 2.4 |
| Pet Ownership | JOY | 2.08 |
| Travelling | THRILL | 2.03 |
| Design Affinity | PREMIUM | 1.92 |
| Luxury Orientation | PREMIUM | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.3% |
| United Kingdom | 6.9% |
| Italy | 6.3% |
See Yoga as exercise or alternative medicine audiences in other countries
- Yoga as exercise or alternative medicine — Germany
- Yoga as exercise or alternative medicine — United Kingdom
- Yoga as exercise or alternative medicine — France
- Yoga as exercise or alternative medicine — Italy
- Yoga as exercise or alternative medicine — Spain
- Yoga as exercise or alternative medicine — Brazil
- Yoga as exercise or alternative medicine — Japan
- Yoga as exercise or alternative medicine — South Korea
- Yoga as exercise or alternative medicine — India
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yoga as exercise or alternative medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.