Yogi Audience in United States

Yogi logo

Yogi has an estimated audience of 1,901,734 people in United States. 71.0% are female, 29.0% are male, average age 36.0. Top regions: Arizona, California, Texas. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Regional styles of Mexican music, Google Home.

The average Yogi fan in United States is 36.0 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Yogi audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Yogi fans

Demographic split for Yogi audience in United States
MetricValue
Female71.0%
Male29.0%
Average age36.0
Estimated audience size1,901,734

Audience persona

The typical Yogi fan in United States is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Yogi in United States
RegionReachAffinity
Arizona277,6937.15×
California268,7021.28×
Texas157,7290.96×
Ohio115,5601.97×
New York102,9360.97×
Florida81,8890.64×
Illinois76,1481.2×
Indiana67,0271.93×
Georgia61,8201.06×
Pennsylvania50,3420.79×
Michigan50,2231.01×
New Jersey46,1300.95×
North Carolina40,9090.71×
Washington39,9051.05×
Virginia36,5420.79×
Massachusetts35,1260.94×
Tennessee32,8390.86×
Colorado28,2270.94×
Maryland24,9780.76×
Wisconsin21,9370.77×
Oregon21,3650.98×
Minnesota21,2650.78×
Utah21,2071.25×
South Carolina21,0040.73×
Missouri20,6140.67×
Alabama16,9450.64×
Connecticut16,3210.86×
Louisiana15,6270.64×
Nevada15,5900.85×
Iowa15,5310.99×
Kentucky15,0680.63×
Oklahoma14,9450.71×
Kansas11,4060.76×
Mississippi10,7040.68×
Idaho9,2650.97×
Hawaii9,2591.13×
Arkansas8,9700.57×
New Hampshire6,9310.93×
Nebraska6,6010.69×
New Mexico5,8230.61×
Montana5,2701×
Maine5,2160.77×
West Virginia4,7460.54×
Washington, District of Columbia4,7250.83×
Rhode Island4,1140.68×
Delaware3,5190.67×
Vermont3,2310.97×
South Dakota3,0150.69×
North Dakota3,0000.77×
Alaska2,6570.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yogi audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵6.37×Movies & TV
Mathcore18.06×Music & Radio
Regional styles of Mexican music6.37×Music & Radio
Google Home11.66×Technology & Electronics
Bank account4.19×Business & Career
Collectable1.82×Kids & Family
Natural rubber2.3×Cars & Mobility
The Historian16.48×Literature
Home equity1.99×Home & Garden
JDSU2.43×Business & Career
Eurail16.57×Cars & Mobility
Staycation2.24×Home & Garden
Jesse Plemons2.29×Movies & TV
Parral, Chihuahua8.99×Travel & Leisure
South Asian cuisine5.31×Food & Beverages
Kingdom of Judah4.2×Politics & Society
Mothercare1.76×Kids & Family
Home Bargains6.37×Shopping
Nasal cavity4.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yogi audience
TraitClusterScore
MindfulnessBALANCE2.1
SustainabilityBALANCE2.03
Design AffinityPREMIUM1.95
Luxury OrientationPREMIUM1.77
Sports ActivityPOWER1.73
TravellingTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for Yogi
CountryShare
United States31.2%
India13.1%
United Kingdom5.0%

See Yogi audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Yogi have in United States?

Yogi has an estimated audience of 1,901,734 people in United States, concentrated in Arizona and California.

What is the gender split and age of Yogi fans?

71.0% of Yogi fans are female, 29.0% are male, with an average age of 36.0 years.

Which brands do Yogi fans like most?

Yogi fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (6.37×), and Mathcore (18.06×) over the country average.

Where do Yogi fans live in United States?

Yogi fans in United States are most concentrated in Arizona (reach 277,693), California (reach 268,702), and Texas (reach 157,729). These three regions account for the largest share of the active audience.

What other brands do Yogi fans also like?

Beyond Yogi itself, the audience over-indexes on Lulu 黃路梓茵 (6.37×), Mathcore (18.06×), Regional styles of Mexican music (6.37×), and Google Home (11.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yogi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.