Yolanda Adams Audience in United States

Yolanda Adams has an estimated audience of 430,618 people in United States. 76.2% are female, 23.8% are male, average age 44.7. Top regions: Texas, Georgia, Florida. Top brand affinities: Finnair, Venus Williams, Diana Ross, Capital One, WebEx.

The average Yolanda Adams fan in United States is 44.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Florida. Top brand affinities include Finnair, Venus Williams, Diana Ross, with strongest over-indexing on Finnair (675× the country average). Demographically, the Yolanda Adams audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Gospel

Demographics of Yolanda Adams fans

Demographic split for Yolanda Adams audience in United States
MetricValue
Female76.2%
Male23.8%
Average age44.7
Estimated audience size430,618

Audience persona

The typical Yolanda Adams fan in United States is more female, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Yolanda Adams in United States
RegionReachAffinity
Texas59,3961.6×
Georgia41,1973.11×
Florida38,1571.31×
North Carolina28,2662.18×
California27,2970.58×
New York22,2000.92×
Maryland21,3662.89×
Louisiana17,5593.16×
Virginia17,1791.64×
Illinois16,5751.16×
Alabama16,5332.75×
Ohio15,8571.2×
Michigan14,9391.33×
South Carolina14,5432.24×
Pennsylvania14,3560.99×
Tennessee13,7241.59×
Mississippi10,9323.08×
New Jersey10,8550.99×
Missouri9,7211.4×
Indiana8,8091.12×
Arkansas5,6791.6×
Kentucky4,2700.79×
Wisconsin4,2550.66×
Oklahoma4,0840.85×
Arizona3,4840.4×
Massachusetts3,4510.41×
Connecticut3,3210.77×
Nevada3,0620.74×
Washington2,7890.32×
Washington, District of Columbia2,7362.11×
Minnesota2,2260.36×
Kansas2,2200.65×
Delaware2,0861.76×
Colorado2,0370.3×
Iowa1,1070.31×
Oregon1,0290.21×
West Virginia8330.42×
Nebraska7480.35×
Rhode Island6620.48×
Hawaii5570.3×
New Mexico5390.25×
Utah5270.14×
New Hampshire2770.16×
Idaho2730.13×
Maine2560.17×
North Dakota2020.23×
Alaska2010.22×
Montana1870.16×
South Dakota1730.17×
Wyoming1300.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yolanda Adams audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Venus Williams36.56×Sports
Diana Ross24.91×Music & Radio
Capital One5.57×Business & Career
WebEx37.13×Technology & Electronics
Magic Johnson21.6×Sports
Thandie Newton20×Movies & TV
Google Maps3.73×Internet & Social Media
Nipsey Hussle18.76×Music & Radio
Circle K6.17×Shopping
Indeed.com3.62×Business & Career
Teyana Taylor8.21×Movies & TV
Felicity Jones18.52×Movies & TV
Khan Academy6.21×Business & Career
Whoopi Goldberg11.34×Movies & TV
J Balvin12.82×Music & Radio
Bill Russell20×Sports
DeviantArt5.01×Internet & Social Media
Tyler Perry7.78×Movies & TV
Tim Duncan20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yolanda Adams audience
TraitClusterScore
SpiritualityBALANCE1.3
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.23
Career OrientationPOWER1.12
Price SensitivityPREMIUM1.12
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Yolanda Adams
CountryShare
United States87.5%
South Africa4.1%
United Kingdom2.3%

See Yolanda Adams audiences in other countries

More Gospel audiences in United States

Frequently asked questions

How many fans does Yolanda Adams have in United States?

Yolanda Adams has an estimated audience of 430,618 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Yolanda Adams fans?

76.2% of Yolanda Adams fans are female, 23.8% are male, with an average age of 44.7 years.

Which brands do Yolanda Adams fans like most?

Yolanda Adams fans show strongest brand affinity for Finnair (675×), Venus Williams (36.56×), and Diana Ross (24.91×) over the country average.

Where do Yolanda Adams fans live in United States?

Yolanda Adams fans in United States are most concentrated in Texas (reach 59,396), Georgia (reach 41,197), and Florida (reach 38,157). These three regions account for the largest share of the active audience.

What other brands do Yolanda Adams fans also like?

Beyond Yolanda Adams itself, the audience over-indexes on Venus Williams (36.56×), Diana Ross (24.91×), Capital One (5.57×), and WebEx (37.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yolanda Adams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.