Rascasse Audience Intelligence

Yolanda Adams Audience in United States

A data profile of the people who buy, follow and care about Yolanda Adams in United States — modelled from more than twelve digital signal sources. Yolanda Adams has an estimated audience of 407,040 people in United States.

#7among Gospel in United States#10167among Person in United States#5866in Music & Radio

The average Yolanda Adams fan in United States is 44.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Thandie Newton, Magic Johnson, Larry Bird, with strongest over-indexing on Thandie Newton (20× the country average).

Demographically, the Yolanda Adams audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yolanda Adams fan in United States is more female, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Thandie Newton.

Category: Music & Radio · Type: Person · Subtype: Gospel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yolanda Adams profile in United States.

Audience size
407K
in United States
Gender
76.2%♀
23.8% male
Age
44.7
average years
Country rank
#41216
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yolanda Adams fans

76.2% are female, 23.8% are male, average age 44.7.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Yolanda Adams audience in United States
MetricValue
Female76.2%
Male23.8%
Average age44.7
Estimated audience size407,040
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Yolanda Adams audience in United States
Age bracketShare%
16-199%
20-2911%
30-3921%
40-4932%
50+27%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Yolanda Adams audience comes from United States.

Worldwide audience distribution share by country for Yolanda Adams
CountryShare
United States86.8%
South Africa4.3%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yolanda Adams audience in United States is strongest.

Fig. 05

Top regions by affinity

Yolanda Adams fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~20K3.10×
02Mississippi~10K3.00×
03Georgia~40K2.94×
04Maryland~20K2.83×
05Alabama~20K2.62×
06South Carolina~10K2.15×
07Washington, District of Columbia~3K2.14×
08North Carolina~30K2.02×
09Delaware~2K1.66×
10Virginia~20K1.57×
11Tennessee~10K1.51×
12Arkansas~5K1.48×
13Texas~50K1.46×
14Florida~40K1.34×
15Missouri~9K1.27×
16Michigan~10K1.23×
17Ohio~20K1.13×
18Illinois~20K1.08×
19New York~30K1.04×
20New Jersey~10K1.04×
21Indiana~8K1.02×
22Pennsylvania~10K1.00×
23Oklahoma~4K0.86×
24Vermont<1K0.85×
25Connecticut~4K0.84×
26Alaska<1K0.84×
27Kentucky~4K0.82×
28South Dakota<1K0.82×
29North Dakota<1K0.81×
30Montana<1K0.80×
31Nevada~3K0.78×
32New Hampshire~1K0.74×
33Kansas~2K0.73×
34Maine~1K0.73×
35Rhode Island~1K0.73×
36Idaho~2K0.72×
37West Virginia~1K0.72×
38Hawaii~1K0.69×
39Wisconsin~4K0.68×
40New Mexico~1K0.65×
41Nebraska~1K0.65×
42Utah~2K0.58×
43Iowa~2K0.58×
44California~30K0.57×
45Arizona~4K0.51×
46Minnesota~3K0.51×
47Massachusetts~4K0.50×
48Oregon~2K0.50×
49Colorado~3K0.45×
50Washington~4K0.43×
Fig. 06

Affinity by region

Affinity by region — Yolanda Adams, United States
0.43×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yolanda Adams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yolanda Adams audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV20.00×
02Tim DuncanSports20.00×
03Bill RussellSports20.00×
04Boyz II MenMusic & Radio17.95×
05Erin AndrewsSports17.59×
06Kareem Abdul-JabbarSports17.35×
07Magic JohnsonSports17.09×
08Felicity JonesMovies & TV16.33×
09Larry BirdSports15.46×
10Aretha FranklinMusic & Radio14.69×
11WaterworldMovies & TV13.75×
12Jamie FoxxMovies & TV11.20×
13Venus WilliamsSports9.82×
14Teyana TaylorMovies & TV8.40×
15Diana RossMusic & Radio7.96×
16Tyler PerryMovies & TV7.66×
17Denzel WashingtonMovies & TV7.14×
18MelaninBeauty & Wellness6.24×
19Red LobsterFood & Beverages4.42×
20TMZInternet & Social Media3.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yolanda Adams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yolanda Adams audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.79×
Community OrientationOPEN1.72×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yolanda Adams audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yolanda Adams have in United States?

Yolanda Adams has an estimated audience of 407,040 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Yolanda Adams fans?

76.2% of Yolanda Adams fans are female, 23.8% are male, with an average age of 44.7 years.

03

Which brands do Yolanda Adams fans like most?

Yolanda Adams fans show strongest brand affinity for Thandie Newton (20×), Magic Johnson (17.09×), and Larry Bird (15.46×) over the country average.

04

Where do Yolanda Adams fans live in United States?

Yolanda Adams fans in United States are most concentrated in Texas (reach ~50K), Florida (reach ~40K), and Georgia (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Yolanda Adams fans also like?

Beyond Yolanda Adams itself, the audience over-indexes on Magic Johnson (17.09×), Larry Bird (15.46×), Aretha Franklin (14.69×), and Teyana Taylor (8.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yolanda Adams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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