A data profile of the people who buy, follow and care about Glass in South Africa — modelled from more than twelve digital signal sources. Glass has an estimated audience of 1,038,305 people in South Africa.
Glass has an estimated audience of 1,038,305 people in South Africa. 58.6% are female, 41.4% are male, average age 40.0. Top brand affinities: Microwave oven, Efficient energy use, Garden furniture, Home automation, Dishwasher.
Top brand affinities include Microwave oven, Efficient energy use, Garden furniture, with strongest over-indexing on Microwave oven (1.56× the country average).
Demographically, the Glass audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Glass fan in South Africa is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Glass profile in South Africa.
58.6% are female, 41.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 40.0 |
| Estimated audience size | 1,038,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 25% |
of the worldwide Glass audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corrective lens | Health | 1.92× | ||
| 02 | Miele | Home & Garden | 1.88× | ||
| 03 | Social shopping | Shopping | 1.82× | ||
| 04 | Chardonnay | Food & Beverages | 1.68× | ||
| 05 | Prosecco | Food & Beverages | 1.65× | ||
| 06 | Malt whisky | Food & Beverages | 1.65× | ||
| 07 | Garden centre | Home & Garden | 1.63× | ||
| 08 | Air purifier | Home & Garden | 1.63× | ||
| 09 | Opel Mokka | Cars & Mobility | 1.63× | ||
| 10 | Tory Burch | Fashion & Accessoires | 1.62× | ||
| 11 | Garden furniture | Home & Garden | 1.60× | ||
| 12 | Hostel | Travel & Leisure | 1.60× | ||
| 13 | Water filter | Food & Beverages | 1.60× | ||
| 14 | Home automation | Technology & Electronics | 1.58× | ||
| 15 | Microwave oven | Home & Garden | 1.56× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.55× | ||
| 17 | Dishwasher | Home & Garden | 1.55× | ||
| 18 | Sauna | Home & Garden | 1.52× | ||
| 19 | De'Longhi | Home & Garden | 1.52× | ||
| 20 | Porsche Cayenne | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| Quality Awareness | PREMIUM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Social Media Usage | JOY | 0.76× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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