A data profile of the people who buy, follow and care about Glass in Australia — modelled from more than twelve digital signal sources. Glass has an estimated audience of 3,993,480 people in Australia.
Glass has an estimated audience of 3,993,480 people in Australia. 62.5% are female, 37.5% are male, average age 44.2. Top brand affinities: Real property, Blanket, Microwave oven, Manicure, Microscope.
Top brand affinities include Real property, Blanket, Microwave oven, with strongest over-indexing on Real property (1.84× the country average).
Demographically, the Glass audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Glass fan in Australia is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Glass profile in Australia.
62.5% are female, 37.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 44.2 |
| Estimated audience size | 3,993,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Glass audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 6.3% |
| Italy | 4.9% |
The strongest cross-interests of the Glass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microscope | Health | 3.18× | ||
| 02 | Duvet | Home & Garden | 2.09× | ||
| 03 | Masonry | Home & Garden | 1.90× | ||
| 04 | Blanket | Home & Garden | 1.87× | ||
| 05 | Real property | Home & Garden | 1.84× | ||
| 06 | Tablecloth | Home & Garden | 1.82× | ||
| 07 | Manicure | Beauty & Wellness | 1.76× | ||
| 08 | Microwave oven | Home & Garden | 1.73× | ||
| 09 | West Elm | Home & Garden | 1.68× | ||
| 10 | Greenhouse | Home & Garden | 1.67× | ||
| 11 | Laminate flooring | Home & Garden | 1.67× | ||
| 12 | Garden centre | Home & Garden | 1.63× | ||
| 13 | Window blind | Home & Garden | 1.60× | ||
| 14 | Futon | Home & Garden | 1.59× | ||
| 15 | Houzz | Home & Garden | 1.59× | ||
| 16 | Single-family detached home | Home & Garden | 1.56× | ||
| 17 | Lush (company) | Beauty & Wellness | 1.54× | ||
| 18 | Power outage | Home & Garden | 1.54× | ||
| 19 | Curtain | Home & Garden | 1.53× | ||
| 20 | Blender | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.24× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Pet Ownership | JOY | 0.87× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Glass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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