A data profile of the people who buy, follow and care about Singing in South Africa — modelled from more than twelve digital signal sources. Singing has an estimated audience of 1,447,044 people in South Africa.
Singing has an estimated audience of 1,447,044 people in South Africa. 52.7% are female, 47.3% are male, average age 35.7. Top brand affinities: African popular music, Ethiopian Airlines, Rhythm, Christian country music, southern gospel music.
Top brand affinities include African popular music, Ethiopian Airlines, Rhythm, with strongest over-indexing on African popular music (1.66× the country average).
Demographically, the Singing audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Singing fan in South Africa is balanced, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for African popular music.
The key figures that characterise the Singing profile in South Africa.
52.7% are female, 47.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 35.7 |
| Estimated audience size | 1,447,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 18% |
of the worldwide Singing audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amhara Region | Travel & Leisure | 2.99× | ||
| 02 | Tigray Region | Travel & Leisure | 2.99× | ||
| 03 | Ethiopia national football team | Sports | 2.96× | ||
| 04 | Ethiopian cuisine | Food & Beverages | 2.78× | ||
| 05 | Somali Region | Travel & Leisure | 2.74× | ||
| 06 | Egyptian language | Politics & Society | 2.65× | ||
| 07 | Eritrea | Travel & Leisure | 2.61× | ||
| 08 | Addis Ababa | Travel & Leisure | 2.57× | ||
| 09 | Tigrinya language | Politics & Society | 2.55× | ||
| 10 | Somaliland | Travel & Leisure | 2.35× | ||
| 11 | Horn of Africa | Travel & Leisure | 2.16× | ||
| 12 | Ethiopian Airlines | Travel & Leisure | 2.14× | ||
| 13 | Somali language | Politics & Society | 2.10× | ||
| 14 | Lyric poetry | Literature | 1.82× | ||
| 15 | Christian country music | Music & Radio | 1.79× | ||
| 16 | southern gospel music | Music & Radio | 1.73× | ||
| 17 | South Sudan | Travel & Leisure | 1.69× | ||
| 18 | African popular music | Music & Radio | 1.66× | ||
| 19 | Rhythm | Music & Radio | 1.62× | ||
| 20 | Origin | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.70× | |
| Travelling | THRILL | 0.67× | |
| Social Media Usage | JOY | 0.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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