Rascasse Audience Intelligence

Singing Audience in Switzerland

A data profile of the people who buy, follow and care about Singing in Switzerland — modelled from more than twelve digital signal sources. Singing has an estimated audience of 831,966 people in Switzerland.

#479among Topic in Switzerland
#40in Music & Radio

The average Singing fan in Switzerland is 43.3 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.

Top brand affinities include Piano, Acoustic guitar, Celine Dion, with strongest over-indexing on Piano (1.52× the country average).

Demographically, the Singing audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Singing fan in Switzerland is balanced, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Piano.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Singing profile in Switzerland.

Audience size
832K
in Switzerland
Gender
51.8%♀
48.2% male
Age
43.3
average years
Country rank
#714
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Singing fans

51.8% are female, 48.2% are male, average age 43.3.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Singing audience in Switzerland
MetricValue
Female51.8%
Male48.2%
Average age43.3
Estimated audience size831,966
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Singing audience in Switzerland
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4925%
50+29%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Singing audience comes from Switzerland.

Worldwide audience distribution share by country for Singing
CountryShare
United States18.0%
India5.9%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singing audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Singing fans by region: top regions in Switzerland
#RegionReachAffinity×
01Neuchatel~60K3.59×
02Vaud~100K1.39×
03Uri~4K1.27×
04Canton of Nidwalden~4K1.23×
05Canton of Obwalden~4K1.21×
06Canton of Geneva~70K1.19×
07Appenzell Ausserrhoden~4K1.17×
08Canton of Zürich~200K1.12×
09Schaffhausen~7K1.04×
10Appenzell Innerrhoden~1K1.04×
11Fribourg~30K1.01×
12Basel-City~30K0.99×
13Canton of Glarus~3K0.96×
14Jura~5K0.95×
15Canton of Bern~80K0.94×
16Valais~30K0.94×
17Basel-Landschaft~20K0.93×
18Canton of Zug~10K0.93×
19Ticino~30K0.91×
20Schwyz~10K0.89×
21Luzern~30K0.88×
22Graubünden~20K0.85×
23Solothurn~20K0.83×
24Aargau~40K0.82×
25Thurgau~20K0.81×
26Canton of St. Gallen~30K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singing audience
#·InterestCategoryAffinity×
01Human voiceHealth2.00×
02Vocal coachMusic & Radio1.93×
03String quartetMusic & Radio1.80×
04TenorMusic & Radio1.74×
05VictoriousMovies & TV1.72×
06Music schoolMusic & Radio1.69×
07SongwriterMusic & Radio1.69×
08Vocal musicMusic & Radio1.67×
09Acoustic guitarMusic & Radio1.61×
10IZotopeTechnology & Electronics1.61×
11Trio (music)Music & Radio1.61×
12Celine DionMusic & Radio1.60×
13CelloMusic & Radio1.59×
14QuartetMusic & Radio1.58×
15ThomannShopping1.57×
16Sound effectMovies & TV1.56×
17ComposerMusic & Radio1.53×
18PianoMusic & Radio1.52×
19DixielandMusic & Radio1.52×
20Cole SprouseMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singing audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.99×
SustainabilityBALANCE0.94×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Healthy LifestyleBALANCE0.80×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Singing have in Switzerland?

Singing has an estimated audience of 831,966 people in Switzerland, concentrated in Canton of Zürich and Vaud.

02

What is the gender split and age of Singing fans?

51.8% of Singing fans are female, 48.2% are male, with an average age of 43.3 years.

03

Which brands do Singing fans like most?

Singing fans show strongest brand affinity for Piano (1.52×), Acoustic guitar (1.61×), and Celine Dion (1.6×) over the country average.

04

Where do Singing fans live in Switzerland?

Singing fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Vaud (reach ~100K), and Canton of Bern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Singing fans also like?

Beyond Singing itself, the audience over-indexes on Acoustic guitar (1.61×), Celine Dion (1.6×), Music school (1.69×), and Composer (1.53×) compared to the Switzerland average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Switzerland

See Singing audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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