A data profile of the people who buy, follow and care about Singing in Indonesia — modelled from more than twelve digital signal sources. Singing has an estimated audience of 3,767,938 people in Indonesia.
The average Singing fan in Indonesia is 35.5 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Rings of Saturn, Web fiction, Creative Commons, with strongest over-indexing on Rings of Saturn (1.58× the country average).
Demographically, the Singing audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Singing fan in Indonesia is balanced, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Rings of Saturn.
The key figures that characterise the Singing profile in Indonesia.
45.6% are female, 54.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 35.5 |
| Estimated audience size | 3,767,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Singing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~40K | 1.27× | |
| 02 | Papua (province) | ~30K | 1.19× | |
| 03 | Special Region of Yogyakarta | ~70K | 1.18× | |
| 04 | West Kalimantan | ~60K | 1.17× | |
| 05 | North Sulawesi | ~50K | 1.17× | |
| 06 | Riau Islands | ~50K | 1.13× | |
| 07 | North Sumatra | ~200K | 1.09× | |
| 08 | Maluku | ~20K | 1.08× | |
| 09 | Riau | ~90K | 1.04× | |
| 10 | East Kalimantan | ~60K | 1.04× | |
| 11 | East Java | ~400K | 1.03× | |
| 12 | East Nusa Tenggara | ~40K | 1.03× | |
| 13 | North Kalimantan | ~10K | 1.03× | |
| 14 | Bangka-Belitung Islands | ~20K | 1.01× | |
| 15 | West Papua | ~10K | 1.01× | |
| 16 | South Sumatra | ~90K | 1.00× | |
| 17 | Bengkulu | ~30K | 0.99× | |
| 18 | Gorontalo (disambiguation)(2) | ~20K | 0.98× | |
| 19 | Jakarta | ~300K | 0.97× | |
| 20 | West Java | ~600K | 0.96× | |
| 21 | Southeast Sulawesi | ~30K | 0.96× | |
| 22 | West Sulawesi | ~20K | 0.96× | |
| 23 | Bali | ~70K | 0.94× | |
| 24 | South Kalimantan | ~50K | 0.94× | |
| 25 | Lampung | ~70K | 0.93× | |
| 26 | Jambi | ~40K | 0.93× | |
| 27 | Banten | ~100K | 0.92× | |
| 28 | Central Sulawesi | ~30K | 0.92× | |
| 29 | North Maluku | ~10K | 0.92× | |
| 30 | Central Java | ~300K | 0.91× | |
| 31 | South Sulawesi | ~100K | 0.90× | |
| 32 | West Sumatra | ~60K | 0.87× | |
| 33 | Aceh | ~40K | 0.86× | |
| 34 | West Nusa Tenggara | ~40K | 0.85× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eat Bulaga! | Movies & TV | 3.59× | ||
| 02 | Deutsches Historisches Museum | Arts & Culture | 1.93× | ||
| 03 | Arranged marriage | Kids & Family | 1.77× | ||
| 04 | Yo-yo | Sports | 1.75× | ||
| 05 | Web fiction | Literature | 1.66× | ||
| 06 | Philosophical fiction | Literature | 1.66× | ||
| 07 | Krisdayanti | Politics & Society | 1.65× | ||
| 08 | Pamela Anderson | Movies & TV | 1.65× | ||
| 09 | Creative Commons | Technology & Electronics | 1.63× | ||
| 10 | Inul Daratista | Music & Radio | 1.63× | ||
| 11 | Goyang | Travel & Leisure | 1.60× | ||
| 12 | Rings of Saturn | Travel & Leisure | 1.58× | ||
| 13 | Vanessa Angel | Movies & TV | 1.57× | ||
| 14 | Aga Khan University | Business & Career | 1.55× | ||
| 15 | Film series | Movies & TV | 1.55× | ||
| 16 | Flat panel display | Technology & Electronics | 1.55× | ||
| 17 | Barbar, Bahrain | Travel & Leisure | 1.54× | ||
| 18 | Dowry | Kids & Family | 1.54× | ||
| 19 | Dewi Persik | Music & Radio | 1.52× | ||
| 20 | Rhoma Irama | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.09× | |
| Design Affinity | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.29× | |
| Early Adopter Mentality | POWER | 0.29× | |
| Travelling | THRILL | 0.32× |
Singing has an estimated audience of 3,767,938 people in Indonesia, concentrated in West Java and East Java.
45.6% of Singing fans are female, 54.4% are male, with an average age of 35.5 years.
Singing fans show strongest brand affinity for Rings of Saturn (1.58×), Web fiction (1.66×), and Creative Commons (1.63×) over the country average.
Singing fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~400K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on Web fiction (1.66×), Creative Commons (1.63×), Goyang (1.6×), and Rhoma Irama (1.5×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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