A data profile of the people who buy, follow and care about Singing in Australia — modelled from more than twelve digital signal sources. Singing has an estimated audience of 3,024,376 people in Australia.
The average Singing fan in Australia is 43.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Retirement community, Songwriter, Conducting, with strongest over-indexing on Retirement community (1.56× the country average).
Demographically, the Singing audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Singing fan in Australia is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Retirement community.
The key figures that characterise the Singing profile in Australia.
55.2% are female, 44.8% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.3 |
| Estimated audience size | 3,024,376 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Singing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
Where the Singing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.19× | |
| 02 | Victoria | ~1M | 1.11× | |
| 03 | Tasmania | ~70K | 1.06× | |
| 04 | New South Wales | ~1M | 0.97× | |
| 05 | Western Australia | ~300K | 0.97× | |
| 06 | Queensland | ~700K | 0.96× | |
| 07 | Northern Territory | ~30K | 0.94× | |
| 08 | Australian Capital Territory | ~60K | 0.91× |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doris Day | Movies & TV | 3.13× | ||
| 02 | Sarah, Duchess of York | Literature | 1.78× | ||
| 03 | Contemporary classical music | Music & Radio | 1.72× | ||
| 04 | Independent music | Music & Radio | 1.70× | ||
| 05 | Conducting | Music & Radio | 1.69× | ||
| 06 | Composer | Music & Radio | 1.67× | ||
| 07 | Music school | Music & Radio | 1.67× | ||
| 08 | Vocal music | Music & Radio | 1.67× | ||
| 09 | Music education | Music & Radio | 1.63× | ||
| 10 | Macaulay Culkin | Movies & TV | 1.62× | ||
| 11 | Human voice | Health | 1.59× | ||
| 12 | Priscilla Presley | Movies & TV | 1.59× | ||
| 13 | Neil Diamond | Music & Radio | 1.59× | ||
| 14 | Celine Dion | Music & Radio | 1.59× | ||
| 15 | Guitarist | Music & Radio | 1.59× | ||
| 16 | Songwriter | Music & Radio | 1.58× | ||
| 17 | Retirement community | Kids & Family | 1.56× | ||
| 18 | VnExpress | News | 1.54× | ||
| 19 | John Farnham | Music & Radio | 1.52× | ||
| 20 | MerQury | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.03× | |
| Pet Ownership | JOY | 1.02× | |
| Creativity | OPEN | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.79× | |
| Luxury Orientation | PREMIUM | 0.80× |
Singing has an estimated audience of 3,024,376 people in Australia, concentrated in New South Wales and Victoria.
55.2% of Singing fans are female, 44.8% are male, with an average age of 43.3 years.
Singing fans show strongest brand affinity for Retirement community (1.56×), Songwriter (1.58×), and Conducting (1.69×) over the country average.
Singing fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Singing itself, the audience over-indexes on Songwriter (1.58×), Conducting (1.69×), Composer (1.67×), and Sarah, Duchess of York (1.78×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.