Rascasse Audience Intelligence

Utah Mammoth Fan Demographics in United States

Utah Mammoth has an estimated audience of 2.7M people in United States.

#30among Ice hockey in United States
#205among teams in United States#991in Sports

The average Utah Mammoth fan in United States is 40.4 years old, more male, and lives primarily in Utah.

By number of fans, Utah Mammoth ranks #21 among the 33 NHL teams in United States — 0.8× the group median.

Its fans are 2.1 years older than the group average of 38.3.

Women make up 33.3% of the fan base, 1.4 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Utah Mammoth fans stand out for their interest in Arizona Diamondbacks, Harkins Theatres and Arizona State University.

In Q2/2026, search interest was +230.5% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: April, May and October account for 50% of the year's searches, August is the quietest month.

Most fans live in Utah, Arizona, California.

Top affinities include Arizona Diamondbacks, Calgary Flames, Harkins Theatres, with strongest over-indexing on Arizona Diamondbacks (30.27× the country average).

Demographically, the Utah Mammoth audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Utah Mammoth fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Arizona Diamondbacks.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Gender
33.3%♀
66.7% male
Age
40.4
average years
Country rank
#11102
among all objects in United States
Fig. 01

Search interest · 12-month trend

+230%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Utah Mammoth fans

33.3% are female, 66.7% are male, average age 40.4.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Utah Mammoth audience in United States
MetricValue
Female33.3%
Male66.7%
Average age40.4
Estimated audience size2.7M
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Utah Mammoth audience in United States
Age bracketShare%
16-2420%
25-3418%
35-4419%
45-5422%
55+21%
Fig. 04

Worldwide distribution

61.7%

of the worldwide Utah Mammoth audience comes from United States.

Worldwide audience distribution share by country for Utah Mammoth
CountryShare
United States61.7%
Canada18.2%
Brazil2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Utah Mammoth fans by region: top regions in United States
#RegionReachAffinity×
01Utah~600K24.25×
02Arizona~400K7.23×
03Wyoming~8K1.73×
04Idaho~20K1.59×
05Nevada~30K1.15×
06Minnesota~50K1.08×
07Montana~9K1.08×
08Colorado~50K0.97×
09North Dakota~6K0.94×
10Alaska~5K0.84×
11Massachusetts~40K0.70×
12New Hampshire~7K0.70×
13Pennsylvania~70K0.68×
14South Dakota~5K0.67×
15Rhode Island~6K0.66×
16Missouri~30K0.65×
17Michigan~50K0.64×
18Illinois~60K0.59×
19Maine~6K0.58×
20Connecticut~20K0.56×
21New Mexico~10K0.56×
22New York~90K0.55×
23Vermont~3K0.55×
24Wisconsin~30K0.54×
25New Jersey~40K0.53×
26Washington~30K0.52×
27Nebraska~8K0.52×
28Iowa~10K0.49×
29Ohio~40K0.47×
30Tennessee~30K0.47×
31Delaware~4K0.47×
32Maryland~20K0.46×
33Florida~70K0.43×
34North Carolina~40K0.43×
35Kansas~10K0.43×
36West Virginia~6K0.41×
37California~100K0.40×
38Indiana~20K0.40×
39Hawaii~5K0.39×
40Oregon~10K0.38×
41Virginia~30K0.37×
42South Carolina~20K0.34×
43Alabama~10K0.34×
44Kentucky~10K0.34×
45Texas~60K0.33×
46Oklahoma~10K0.32×
47Mississippi~8K0.32×
48Arkansas~8K0.31×
49Louisiana~10K0.28×
50Georgia~20K0.26×
Fig. 06

Affinity by region

Affinity by region — Utah Mammoth, United States
0.26×1.00×24.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Utah Mammoth audience vs. the country average
#·InterestCategoryAffinity×
01Arizona DiamondbacksSports30.27×
02Calgary FlamesSports28.33×
03Harkins TheatresMovies & TV23.48×
04Arizona State UniversityBusiness & Career11.88×
05Montreal CanadiensSports11.79×
06Stanley Cup playoffsSports11.79×
07Vegas Golden KnightsSports10.27×
08Sidney CrosbySports10.07×
09Buffalo SabresSports9.78×
10Colorado AvalancheSports8.05×
11Detroit Red WingsSports7.72×
12Dallas StarsSports7.63×
13Phoenix SunsSports7.08×
14Dutch Bros. CoffeeFood & Beverages6.88×
15QuikTripShopping5.76×
16Ice hockeySports4.31×
17Rock musicMusic & Radio1.87×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
20FIFA World Cup 2026Sports1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Utah Mammoth audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Utah Mammoth audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
TraditionCONSERVATISM1.38×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Utah Mammoth audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.79×
Design AffinityPREMIUM0.82×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Utah Mammoth over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/utah-mammoth-9580” · Methodology