Rascasse Audience Intelligence

Dolls Kill Target Market in United States

Dolls Kill has an estimated audience of 2.2M people in United States.

#21among Fashion in United States#1440among brands in United States#245in Shopping

The average Dolls Kill fan in United States is 25.1 years old, more female, and lives primarily in California.

By number of fans, Dolls Kill ranks #21 among the 87 objects in Fashion in United States — 16.8× the group median.

Its fans are 10.3 years younger than the group average of 35.4.

Women make up 73.7% of the fan base, 5.4 percentage points more than the group average.

Compared with the other 86 objects in Fashion, Dolls Kill fans stand out for their interest in Gothic Culture, Depop and The RealReal.

Interest is seasonal: September, October and November account for 35% of the year's searches, June is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Gothic Culture, Depop, The RealReal, with strongest over-indexing on Gothic Culture (41.23× the country average).

Demographically, the Dolls Kill audience skews more female with an average age of 25.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Dolls Kill fan in United States is more female, around 25.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gothic Culture.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
73.7%♀
26.3% male
Age
25.1
average years
Country rank
#13138
among all objects in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dolls Kill

73.7% are female, 26.3% are male, average age 25.1.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Dolls Kill audience in United States
MetricValue
Female73.7%
Male26.3%
Average age25.1
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 25.1
average years
Age distribution of the Dolls Kill audience in United States
Age bracketShare%
16-2467%
25-3420%
35-447%
45-544%
55+2%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Dolls Kill audience comes from United States.

Worldwide audience distribution share by country for Dolls Kill
CountryShare
United States61.0%
United Kingdom4.6%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dolls Kill customers by region in United States
#RegionReachAffinity×
01California~400K1.71×
02Nevada~30K1.56×
03Washington, District of Columbia~7K1.48×
04Louisiana~40K1.44×
05New York~200K1.34×
06Arizona~70K1.32×
07Florida~200K1.29×
08Maryland~50K1.28×
09Georgia~90K1.25×
10Oregon~30K1.21×
11Colorado~40K1.18×
12Washington~60K1.16×
13Pennsylvania~90K1.10×
14Illinois~90K1.09×
15Alabama~40K1.07×
16New Jersey~60K1.04×
17Tennessee~50K1.04×
18New Mexico~10K1.04×
19Texas~200K1.03×
20Michigan~70K1.01×
21Utah~20K1.00×
22Rhode Island~7K0.99×
23Delaware~6K0.99×
24Massachusetts~50K0.98×
25Virginia~50K0.97×
26Missouri~40K0.97×
27Connecticut~20K0.97×
28Alaska~5K0.97×
29North Carolina~70K0.96×
30Ohio~70K0.94×
31Hawaii~9K0.94×
32Mississippi~20K0.93×
33Kentucky~30K0.92×
34South Carolina~30K0.90×
35Indiana~40K0.89×
36Oklahoma~20K0.89×
37West Virginia~10K0.87×
38Arkansas~20K0.82×
39Wisconsin~30K0.81×
40Minnesota~30K0.80×
41Idaho~10K0.80×
42Kansas~20K0.79×
43Montana~6K0.79×
44Vermont~3K0.79×
45Maine~7K0.77×
46New Hampshire~7K0.75×
47Nebraska~9K0.71×
48North Dakota~4K0.69×
49Iowa~10K0.65×
50South Dakota~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Dolls Kill, United States
0.62×1.00×1.71×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dolls Kill audience vs. the country average
#·InterestCategoryAffinity×
01Gothic CultureFashion & Accessoires41.23×
02DepopFashion & Accessoires20.12×
03The RealRealFashion & Accessoires14.22×
04SanrioBusiness & Career12.32×
05SSENSEShopping9.41×
06Hello KittyKids & Family6.98×
07Gothic rockMusic & Radio6.96×
08Millie Bobby BrownMovies & TV6.89×
09BTSMusic & Radio6.49×
10Goth subcultureFashion & Accessoires6.11×
11Gothic fashionFashion & Accessoires6.01×
12Hailee SteinfeldMovies & TV4.62×
13YouTube MusicInternet & Social Media4.59×
14Sabrina CarpenterMusic & Radio4.49×
15TwitchGames3.09×
16Fashion NovaShopping3.07×
17The Gilded AgeMovies & TV3.06×
18Taylor SwiftMusic & Radio2.53×
19Harry PotterMovies & TV2.52×
20CleverMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dolls Kill audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dolls Kill audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
ExtroversionTHRILL1.27×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dolls Kill audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.36×
Need for SecurityCONSERVATISM0.39×
Community OrientationOPEN0.46×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dolls Kill over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dolls-kill-154834” · Methodology