For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront
How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | UUSA Today | 35M | 72.2% | 41.6 | 54.3% | Newspaper |
| 2 | TThe New York Times | 33M | 72.0% | 42.4 | 57.8% | Newspaper |
| 3 | DDaily Mail | 32M | 36.0% | 42.2 | 55.1% | Newspaper |
| 4 | NNew York Post | 27M | 78.0% | 43.8 | 55.9% | Newspaper |
| 5 | TThe Washington Post | 20M | 66.0% | 44.8 | 49.1% | Newspaper |
| 6 | TThe Guardian | 8.4M | 14.4% | 40.6 | 50.3% | Newspaper |
| 7 | TThe Atlantic | 6.7M | 51.0% | 46.2 | 54.2% | Newspaper |
| 8 | TThe Independent | 5.8M | 28.0% | 43.2 | 54.3% | Newspaper |
| 9 | TThe Raw Story | 5.4M | 81.5% | 43.6 | 65.7% | Newspaper |
| 10 | TThe Times of India | 4.6M | 18.3% | 35.8 | 48.4% | Newspaper |
| 11 | DDemocrat and Chronicle | 3.8M | 99.9% | 44.3 | 61.6% | Newspaper |
| 12 | FFocus | 3.6M | 24.2% | — | — | Newspaper |
| 13 | TThe Washington Examiner | 3.5M | 95.7% | 51.1 | 33.7% | Newspaper |
| 14 | AAlgemeen Dagblad | 3.3M | 4.7% | 39.0 | 44.3% | Newspaper |
| 15 | TThe Standard (Hong Kong) | 2.9M | 51.9% | 38.3 | 100.0% | Newspaper |
| 16 | CChicago Tribune | 2.8M | 90.6% | 44.9 | 46.7% | Newspaper |
| 17 | DDernières Nouvelles d'Alsace | 2.8M | 11.7% | 44.0 | 52.9% | Newspaper |
| 18 | RResumé (magazine) | 2.8M | 16.2% | 32.4 | 45.5% | Newspaper |
| 19 | TThe Jerusalem Post | 2.8M | 41.7% | 43.1 | 53.5% | Newspaper |
| 20 | SStar Tribune | 2.8M | 96.3% | 44.4 | 55.4% | Newspaper |
| 21 | FFinancial Times | 2.7M | 13.6% | 38.7 | 47.2% | Newspaper |
| 22 | TThe Times | 2.5M | 10.2% | 41.5 | 63.1% | Newspaper |
| 23 | NNow (newspaper) | 2.5M | 15.5% | 32.1 | 36.2% | Newspaper |
| 24 | TTallahassee Democrat | 2.5M | 100.0% | 42.1 | 57.3% | Newspaper |
| 25 | TThe Stranger (newspaper) | 2.5M | 17.4% | 38.5 | 56.4% | Newspaper |
| 26 | Aal.com | 2.4M | 89.1% | 43.8 | 55.4% | Newspaper |
| 27 | DDetroit Free Press | 2.3M | 93.5% | 44.3 | 47.0% | Newspaper |
| 28 | EEenadu | 2.2M | 19.4% | 37.0 | 26.3% | Newspaper |
| 29 | RRapport (newspaper) | 2.1M | 80.8% | — | — | Newspaper |
| 30 | HHouston Chronicle | 2M | 96.0% | 42.3 | 49.9% | Newspaper |
| 31 | DDaily News and Analysis | 2M | 9.3% | 40.7 | 37.9% | Newspaper |
| 32 | EEl País | 1.9M | 4.8% | 38.9 | 45.7% | Newspaper |
| 33 | AAtlanta Times | 1.9M | 43.7% | 41.5 | 56.7% | Newspaper |
| 34 | DDaily Mirror | 1.8M | 8.0% | 40.6 | 58.2% | Newspaper |
| 35 | SSan Francisco Chronicle | 1.8M | 91.1% | 44.9 | 54.7% | Newspaper |
| 36 | SSouth China Morning Post | 1.7M | 20.6% | 39.5 | 64.8% | Newspaper |
| 37 | MMarca (newspaper) | 1.7M | 4.3% | 36.9 | 25.3% | Newspaper |
| 38 | DDaily Express | 1.7M | 6.4% | 48.4 | 67.4% | Newspaper |
| 39 | AAutomotive news | 1.6M | 19.1% | 44.7 | 24.2% | Newspaper |
| 40 | TThe Boston Globe | 1.6M | 79.5% | 47.0 | 58.1% | Newspaper |
| 41 | TThe Oregonian | 1.6M | 95.7% | 43.3 | 59.9% | Newspaper |
| 42 | CClarín (Argentine newspaper) | 1.5M | 7.1% | 39.2 | 48.1% | Newspaper |
| 43 | DDefense News | 1.5M | 49.8% | 47.8 | 25.0% | Newspaper |
| 44 | HHispanic Society of America | 1.4M | 86.1% | 44.9 | 50.3% | Newspaper |
| 45 | SSan Antonio Express-News | 1.4M | 99.0% | 37.5 | 59.6% | Newspaper |
| 46 | TThe Manila Times | 1.4M | 60.2% | 46.2 | 36.7% | Newspaper |
| 47 | DDeseret News | 1.3M | 94.6% | 47.1 | 52.6% | Newspaper |
| 48 | TThe Standard | 1.3M | 65.3% | 34.9 | 49.6% | Newspaper |
| 49 | TThe Times-Picayune | 1.3M | 97.8% | 43.8 | 58.2% | Newspaper |
| 50 | AArmy Times | 1.3M | 83.8% | 41.7 | 29.6% | Newspaper |
| 51 | EEl Tiempo (Colombia) | 1.2M | 8.0% | 38.7 | 48.1% | Newspaper |
| 52 | TThe Press Democrat | 1.2M | 100.0% | 42.0 | 63.1% | Newspaper |
| 53 | TThe Seattle Times | 1.2M | 96.1% | 44.0 | 53.5% | Newspaper |
| 54 | AADN (newspaper) | 1.2M | 16.9% | 35.8 | 0.0% | Newspaper |
| 55 | MMarine Corps Times | 1.2M | 91.4% | 40.6 | 25.6% | Newspaper |
| 56 | TThe Advocate | 1.2M | 68.5% | 38.0 | 47.5% | Newspaper |
| 57 | TThe Economic Times | 1.2M | 8.8% | 39.0 | 41.8% | Newspaper |
| 58 | TTampa Bay Times | 1.1M | 93.7% | 45.4 | 50.6% | Newspaper |
| 59 | CChicago Sun-Times | 1.1M | 90.8% | 47.8 | 52.9% | Newspaper |
| 60 | AAl-Quds (newspaper) | 1.1M | 15.0% | 30.1 | 64.1% | Newspaper |
| 61 | EEducation Week | 1.1M | 89.8% | 45.5 | 77.4% | Newspaper |
| 62 | TThe Philadelphia Inquirer | 1M | 98.0% | 44.9 | 49.5% | Newspaper |
| 63 | TThe Jamaica Observer | 1M | 29.4% | 40.2 | 61.4% | Newspaper |
| 64 | NNavy Times | 1M | 88.9% | 43.2 | 29.2% | Newspaper |
| 65 | TThe Wall Street Journal | 976k | 6.9% | 43.9 | 48.7% | Newspaper |
| 66 | TThe Baltimore Sun | 965k | 98.2% | 44.1 | 52.3% | Newspaper |
| 67 | ÈÈxtra | 957k | 6.2% | 34.3 | 48.4% | Newspaper |
| 68 | BBild | 954k | 1.5% | 37.5 | 50.0% | Newspaper |
| 69 | TThe Detroit News | 944k | 96.0% | 45.1 | 48.1% | Newspaper |
| 70 | PPortland Press Herald | 937k | 96.7% | 45.3 | 63.1% | Newspaper |
| 71 | TThe Daily Signal | 936k | 93.9% | 53.0 | 42.9% | Newspaper |
| 72 | PPittsburgh Post-Gazette | 933k | 95.8% | 46.1 | 40.2% | Newspaper |
| 73 | SSun-Sentinel | 933k | 96.6% | 41.9 | 65.7% | Newspaper |
| 74 | RRoll Call | 933k | 70.3% | 48.0 | 50.7% | Newspaper |
| 75 | EEl Comercio (Peru) | 910k | 20.1% | 40.6 | 43.8% | Newspaper |
| 76 | SSlobodna Bosna | 894k | 8.1% | 45.4 | 0.0% | Newspaper |
| 77 | TThe Indian Express | 893k | 10.1% | 38.1 | 43.9% | Newspaper |
| 78 | DDivya Bhaskar | 893k | 8.6% | 42.6 | 46.5% | Newspaper |
| 79 | WWorld Journal | 873k | 65.0% | 41.8 | 63.2% | Newspaper |
| 80 | BBangor Daily News | 873k | 97.5% | 44.1 | 61.0% | Newspaper |
| 81 | EEl Mundo (Colombia) | 873k | 9.2% | 35.2 | 40.3% | Newspaper |
| 82 | OOrange County Register | 871k | 94.0% | 41.9 | 59.7% | Newspaper |
| 83 | MMiami Herald | 856k | 77.4% | 41.2 | 53.1% | Newspaper |
| 84 | TThe Chronicle of Philanthropy | 854k | 96.2% | 49.5 | 71.3% | Newspaper |
| 85 | DDagens Industri | 846k | 3.4% | 38.7 | 82.2% | Newspaper |
| 86 | JJamaica Gleaner | 844k | 22.8% | 41.0 | 61.6% | Newspaper |
| 87 | EExcélsior | 839k | 13.4% | 40.8 | 45.3% | Newspaper |
| 88 | SSt. Louis Post-Dispatch | 838k | 99.7% | 43.7 | 55.7% | Newspaper |
| 89 | BBelleville News-Democrat | 817k | 100.0% | 42.5 | 64.4% | Newspaper |
| 90 | TThe Express-Times | 804k | 98.6% | 43.1 | 60.9% | Newspaper |
| 91 | EEl Vocero | 796k | 77.2% | 40.0 | 57.8% | Newspaper |
| 92 | RRedEye | 795k | 23.8% | 39.3 | 23.0% | Newspaper |
| 93 | PProthom Alo | 792k | 7.0% | 29.6 | 57.3% | Newspaper |
| 94 | TThe Star (South Africa) | 762k | 92.4% | — | — | Newspaper |
| 95 | LLas Vegas Review-Journal | 758k | 93.7% | 43.8 | 46.0% | Newspaper |
| 96 | BBoston Herald | 746k | 93.4% | 49.8 | 44.0% | Newspaper |
| 97 | LLos Angeles Times | 729k | 24.5% | 45.3 | 50.0% | Newspaper |
| 98 | GGujarat Samachar | 712k | 11.2% | 42.1 | 45.6% | Newspaper |
| 99 | TThe New Republic | 710k | 84.0% | 48.8 | 37.5% | Newspaper |
| 100 | HHindustan Times | 708k | 7.7% | 34.8 | 43.1% | Newspaper |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular newspapers compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each newspaper by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest newspaper in United States?
USA Today currently leads with an estimated audience of 35M people in United States.