Rascasse Audience Intelligence

Carolina Panthers Fan Demographics in United States

Carolina Panthers has an estimated audience of 11.9M people in United States.

#33among American football in United States
#59among teams in United States#223in Sports

The average Carolina Panthers fan in United States is 37.5 years old, more male, and lives primarily in North Carolina.

By number of fans, Carolina Panthers ranks #23 among the 32 NFL teams in United States — 0.8× the group median.

Women make up 35.7% of the fan base, 4.5 percentage points more than the group average.

In Q2/2026, search interest was −14.0% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: September, October and November account for 45% of the year's searches, February is the quietest month.

Most fans live in North Carolina, South Carolina, Florida.

Top affinities include Los Angeles Chargers, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Chargers (16.86× the country average).

Demographically, the Carolina Panthers audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism.

The typical Carolina Panthers fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.9M
in United States
Gender
35.7%♀
64.3% male
Age
37.5
average years
Country rank
#2946
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Carolina Panthers fans

35.7% are female, 64.3% are male, average age 37.5.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Carolina Panthers audience in United States
MetricValue
Female35.7%
Male64.3%
Average age37.5
Estimated audience size11.9M
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Carolina Panthers audience in United States
Age bracketShare%
16-2426%
25-3421%
35-4419%
45-5417%
55+17%
Fig. 04

Worldwide distribution

83.0%

of the worldwide Carolina Panthers audience comes from United States.

Worldwide audience distribution share by country for Carolina Panthers
CountryShare
United States83.0%
Canada2.5%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Carolina Panthers fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~4.5M12.04×
02South Carolina~1.5M7.00×
03Virginia~400K1.33×
04Georgia~500K1.24×
05West Virginia~60K0.97×
06Louisiana~200K0.96×
07Alabama~200K0.94×
08Mississippi~90K0.89×
09Delaware~30K0.87×
10Tennessee~200K0.84×
11Maryland~200K0.78×
12Florida~600K0.77×
13Pennsylvania~300K0.74×
14Washington, District of Columbia~20K0.73×
15Iowa~80K0.72×
16Montana~30K0.72×
17Ohio~300K0.70×
18Kansas~70K0.70×
19South Dakota~20K0.69×
20New Mexico~50K0.68×
21Hawaii~30K0.66×
22Kentucky~100K0.65×
23Wisconsin~100K0.64×
24Washington~200K0.61×
25Missouri~100K0.61×
26Texas~500K0.60×
27Michigan~200K0.60×
28Colorado~100K0.60×
29North Dakota~20K0.59×
30Minnesota~100K0.58×
31Arkansas~60K0.58×
32Nebraska~40K0.58×
33Illinois~300K0.57×
34Arizona~200K0.57×
35Nevada~70K0.57×
36New Jersey~200K0.56×
37Rhode Island~20K0.55×
38Wyoming~10K0.55×
39Oklahoma~80K0.54×
40New Hampshire~30K0.54×
41Indiana~100K0.53×
42Idaho~30K0.52×
43Alaska~10K0.52×
44Connecticut~60K0.51×
45Maine~20K0.51×
46Massachusetts~100K0.50×
47New York~300K0.47×
48Utah~60K0.47×
49California~600K0.42×
50Oregon~60K0.42×
Fig. 06

Affinity by region

Affinity by region — Carolina Panthers, United States
0.42×1.00×12.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Carolina Panthers audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports16.86×
02CBS Sports NetworkMovies & TV11.07×
03Florida State Seminoles footballSports10.95×
04Texas A&M Aggies footballSports10.95×
05Cincinnati BengalsSports10.05×
06NFL Sunday TicketEvent9.58×
07Indianapolis ColtsSports9.46×
08Russell WilsonSports9.29×
09New York JetsSports9.10×
10Jacksonville JaguarsSports8.92×
11Atlanta FalconsSports8.87×
12Tampa Bay BuccaneersSports8.63×
13Minnesota VikingsSports8.49×
14Cleveland BrownsSports8.43×
15New York GiantsSports7.77×
16Buffalo BillsSports7.66×
17Denver BroncosSports7.12×
18Pittsburgh SteelersSports6.49×
19Seattle SeahawksSports6.10×
20Detroit LionsSports5.87×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Carolina Panthers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Carolina Panthers audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.02×
Sports ActivityPOWER0.99×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Carolina Panthers audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.54×
Quality AwarenessPREMIUM0.59×
CreativityOPEN0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Carolina Panthers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/carolina-panthers-3707” · Methodology