Rascasse Audience Intelligence

Chicago Blackhawks Fan Demographics in United States

Chicago Blackhawks has an estimated audience of 4.8M people in United States.

#17among Ice hockey in United States
#140among teams in United States#601in Sports

The average Chicago Blackhawks fan in United States is 38.6 years old, more male, and lives primarily in Illinois.

By number of fans, Chicago Blackhawks ranks #12 among the 33 NHL teams in United States — 1.4× the group median.

Compared with the other 32 NHL teams, Chicago Blackhawks fans stand out for their interest in Connor Bedard, Patrick Kane and Sports Mockery.

In Q2/2026, search interest was −10.8% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: October, November and December account for 42% of the year's searches, August is the quietest month.

Most fans live in Illinois, Indiana, Florida.

Top affinities include Winnipeg Jets, Connor Bedard, Connor McDavid, with strongest over-indexing on Winnipeg Jets (43.31× the country average).

Demographically, the Chicago Blackhawks audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Individualism.

The typical Chicago Blackhawks fan in United States is more male, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for Winnipeg Jets.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.8M
in United States
Gender
35.6%♀
64.4% male
Age
38.6
average years
Country rank
#6887
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chicago Blackhawks fans

35.6% are female, 64.4% are male, average age 38.6.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Chicago Blackhawks audience in United States
MetricValue
Female35.6%
Male64.4%
Average age38.6
Estimated audience size4.8M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Chicago Blackhawks audience in United States
Age bracketShare%
16-2425%
25-3418%
35-4418%
45-5419%
55+19%
Fig. 04

Worldwide distribution

64.7%

of the worldwide Chicago Blackhawks audience comes from United States.

Worldwide audience distribution share by country for Chicago Blackhawks
CountryShare
United States64.7%
Canada16.8%
Japan2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chicago Blackhawks fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2.5M12.49×
02Indiana~300K3.17×
03Wisconsin~200K2.92×
04Iowa~100K2.14×
05Minnesota~100K1.22×
06North Dakota~10K1.17×
07Arizona~100K1.14×
08Montana~20K1.11×
09Missouri~100K1.09×
10Nevada~50K1.07×
11Michigan~100K0.98×
12Colorado~80K0.95×
13Nebraska~30K0.95×
14South Dakota~10K0.95×
15Florida~300K0.82×
16Tennessee~80K0.80×
17Kansas~30K0.75×
18Wyoming~6K0.75×
19Arkansas~30K0.72×
20Alaska~7K0.72×
21Idaho~20K0.71×
22Kentucky~40K0.68×
23New Hampshire~10K0.68×
24Vermont~6K0.68×
25Maine~10K0.65×
26New Mexico~20K0.62×
27Utah~30K0.59×
28Ohio~100K0.57×
29Massachusetts~60K0.57×
30South Carolina~40K0.57×
31North Carolina~90K0.55×
32Rhode Island~8K0.53×
33Oregon~30K0.52×
34New York~100K0.50×
35Pennsylvania~90K0.50×
36Connecticut~30K0.50×
37Mississippi~20K0.50×
38West Virginia~10K0.50×
39Hawaii~10K0.50×
40Washington~50K0.49×
41Delaware~7K0.48×
42Oklahoma~30K0.47×
43Virginia~60K0.46×
44Alabama~30K0.45×
45New Jersey~60K0.43×
46Georgia~70K0.42×
47Texas~100K0.38×
48California~200K0.37×
49Louisiana~20K0.37×
50Maryland~30K0.32×
Fig. 06

Affinity by region

Affinity by region — Chicago Blackhawks, United States
0.32×1.00×12.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chicago Blackhawks audience vs. the country average
#·InterestCategoryAffinity×
01Winnipeg JetsSports43.31×
02Connor BedardSports42.52×
03Connor McDavidSports32.61×
04Toronto Maple LeafsSports25.69×
05Patrick KaneSports25.47×
06Sports MockerySports25.39×
07Calgary FlamesSports21.33×
08Walter PaytonSports20.61×
09Jewel-OscoShopping19.33×
10Lou Malnati's PizzeriaFood & Beverages17.33×
11Mariano'sFood & Beverages15.71×
12Chicago White SoxSports15.66×
13Chicago CubsSports14.55×
14WGN-TVMovies & TV14.16×
15DuPage County, IllinoisTravel & Leisure13.13×
16Cook County, IllinoisTravel & Leisure10.79×
17USA HockeySports10.06×
18Chicago metropolitan areaTravel & Leisure7.77×
19Chicago BearsSports6.27×
20Ice hockeySports4.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chicago Blackhawks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chicago Blackhawks audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
IndividualismJOY1.09×
Sports ActivityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chicago Blackhawks audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
IndulgenceJOY0.83×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chicago Blackhawks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chicago-blackhawks-11602” · Methodology