Rascasse Audience Intelligence

Tom Brady Audience in United States

Tom Brady has an estimated audience of 12.4M people in United States.

#33among American football in United States
#140among people in United States#231in Sports

The average Tom Brady fan in United States is 34.3 years old, more male, and lives primarily in California.

By number of fans, Tom Brady ranks #33 among the 2735 objects in American football in United States — 1.4× the group median.

Its fans are 3.2 years younger than the group average of 37.5.

Women make up 36.7% of the fan base, 1.9 percentage points more than the group average.

Compared with the other 2734 objects in American football, Tom Brady fans stand out for their interest in Bill Belichick, National Football League draft and Boston Celtics.

Interest is seasonal: January, February and October account for 46% of the year's searches, June is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Bill Belichick, National Football League draft, CBS Sports Network, with strongest over-indexing on Bill Belichick (9.5× the country average).

Demographically, the Tom Brady audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

The typical Tom Brady fan in United States is more male, around 34.3 years old, with strong Sports Activity tendencies and a notable affinity for Bill Belichick.

Category: Sports · Type: Person · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.4M
in United States
Gender
36.7%♀
63.3% male
Age
34.3
average years
Country rank
#2892
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tom Brady fans

36.7% are female, 63.3% are male, average age 34.3.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Tom Brady audience in United States
MetricValue
Female36.7%
Male63.3%
Average age34.3
Estimated audience size12.4M
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Tom Brady audience in United States
Age bracketShare%
16-2438%
25-3419%
35-4415%
45-5414%
55+13%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Tom Brady audience comes from United States.

Worldwide audience distribution share by country for Tom Brady
CountryShare
United States57.2%
Brazil5.9%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tom Brady fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K2.20×
02New Hampshire~100K2.12×
03Rhode Island~80K2.06×
04Maine~80K1.65×
05Connecticut~200K1.23×
06Vermont~30K1.15×
07Michigan~400K1.09×
08Florida~900K1.07×
09Pennsylvania~500K1.05×
10New Jersey~400K1.02×
11Illinois~500K0.99×
12Maryland~200K0.99×
13Minnesota~200K0.99×
14Ohio~400K0.98×
15North Dakota~30K0.98×
16New York~700K0.97×
17Nevada~100K0.96×
18Kansas~100K0.96×
19Virginia~300K0.95×
20Missouri~200K0.95×
21Kentucky~200K0.94×
22Iowa~100K0.94×
23California~1.5M0.93×
24North Carolina~400K0.93×
25Hawaii~50K0.93×
26Wisconsin~200K0.92×
27South Carolina~200K0.92×
28South Dakota~30K0.92×
29Texas~800K0.91×
30Louisiana~200K0.90×
31Washington, District of Columbia~20K0.90×
32Georgia~400K0.89×
33Arizona~300K0.89×
34Tennessee~200K0.89×
35Washington~300K0.88×
36Indiana~200K0.88×
37Delaware~30K0.88×
38Colorado~200K0.87×
39Nebraska~60K0.87×
40Mississippi~90K0.85×
41Alabama~200K0.84×
42West Virginia~60K0.84×
43Arkansas~90K0.83×
44Montana~30K0.83×
45Oklahoma~100K0.81×
46New Mexico~60K0.81×
47Idaho~60K0.81×
48Utah~90K0.78×
49Oregon~100K0.73×
50Alaska~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Tom Brady, United States
0.67×1.00×2.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tom Brady audience vs. the country average
#·InterestCategoryAffinity×
01Bill BelichickSports9.50×
02National Football League draftSports6.75×
03CBS Sports NetworkSports6.73×
04New York JetsSports6.16×
05Tampa Bay BuccaneersSports6.11×
06Cincinnati BengalsSports6.07×
07Indianapolis ColtsSports5.68×
08Patrick MahomesSports5.54×
09Cleveland BrownsSports5.45×
10Los Angeles RamsSports5.16×
11Miami DolphinsSports4.84×
12Minnesota VikingsSports4.78×
13Buffalo BillsSports4.57×
14Boston CelticsSports4.34×
15Pittsburgh SteelersSports4.32×
16Green Bay PackersSports4.16×
17New England PatriotsSports4.14×
18WNBASports3.60×
19CBS SportsSports3.32×
20American footballSports2.13×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tom Brady audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tom Brady audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.15×
Early Adopter MentalityPOWER1.06×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tom Brady audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
CreativityOPEN0.63×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

See Tom Brady audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tom Brady over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tom-brady-6812” · Methodology