Rascasse Audience Intelligence

Buffalo Bills Fan Demographics in United States

Buffalo Bills has an estimated audience of 28.3M people in United States.

#4among American football in United States
#5among teams in United States#56in Sports

The average Buffalo Bills fan in United States is 38.0 years old, more male, and lives primarily in New York.

By number of fans, Buffalo Bills ranks #2 among the 32 NFL teams in United States — 1.8× the group median.

Its fans are 0.6 years older than the group average of 37.4.

Women make up 29.1% of the fan base, 2.3 percentage points fewer than the group average.

In Q2/2026, search interest was −9.9% on the same quarter a year earlier; the median across the group was +5.4%.

Interest is seasonal: January, October and December account for 55% of the year's searches, July is the quietest month.

Most fans live in New York, Florida, Pennsylvania.

Top affinities include Los Angeles Chargers, CBS Sports Network, Florida State Seminoles football, with strongest over-indexing on Los Angeles Chargers (16.35× the country average).

Demographically, the Buffalo Bills audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism.

The typical Buffalo Bills fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles Chargers.

Category: Sports · Type: Team · Subtype: American football

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
28.3M
in United States
Gender
29.1%♀
70.9% male
Age
38.0
average years
Country rank
#999
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Buffalo Bills fans

29.1% are female, 70.9% are male, average age 38.0.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Buffalo Bills audience in United States
MetricValue
Female29.1%
Male70.9%
Average age38.0
Estimated audience size28.3M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Buffalo Bills audience in United States
Age bracketShare%
16-2425%
25-3420%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Buffalo Bills audience comes from United States.

Worldwide audience distribution share by country for Buffalo Bills
CountryShare
United States77.8%
Canada5.1%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Buffalo Bills fans by region: top regions in United States
#RegionReachAffinity×
01New York~9M5.23×
02Wyoming~200K3.81×
03Vermont~90K1.62×
04New Hampshire~200K1.47×
05Pennsylvania~1.5M1.43×
06Rhode Island~100K1.41×
07Maine~200K1.36×
08Massachusetts~800K1.32×
09South Carolina~600K1.30×
10North Carolina~1M1.18×
11Florida~2M1.16×
12Connecticut~300K1.15×
13Virginia~800K1.07×
14Ohio~1M0.99×
15Montana~90K0.99×
16Colorado~500K0.96×
17West Virginia~100K0.96×
18Delaware~80K0.95×
19South Dakota~70K0.90×
20Iowa~200K0.87×
21Kansas~200K0.86×
22Maryland~400K0.85×
23Tennessee~500K0.84×
24Missouri~400K0.84×
25Nebraska~100K0.83×
26New Jersey~600K0.81×
27Arizona~500K0.79×
28Kentucky~300K0.78×
29Nevada~200K0.77×
30New Mexico~100K0.76×
31Georgia~700K0.75×
32Mississippi~200K0.73×
33Idaho~100K0.72×
34Michigan~600K0.71×
35Arkansas~200K0.67×
36Alaska~40K0.65×
37North Dakota~40K0.64×
38Indiana~400K0.63×
39Utah~200K0.60×
40Hawaii~70K0.60×
41Wisconsin~300K0.59×
42Texas~1M0.58×
43Illinois~600K0.57×
44Minnesota~300K0.57×
45Alabama~200K0.57×
46Louisiana~200K0.57×
47Oklahoma~200K0.55×
48Oregon~200K0.50×
49Washington~300K0.49×
50California~1.5M0.44×
Fig. 06

Affinity by region

Affinity by region — Buffalo Bills, United States
0.44×1.00×5.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Buffalo Bills audience vs. the country average
#·InterestCategoryAffinity×
01Los Angeles ChargersSports16.35×
02CBS Sports NetworkMovies & TV11.38×
03Florida State Seminoles footballSports11.25×
04Texas A&M Aggies footballSports10.71×
05NFL Sunday TicketEvent9.84×
06Cincinnati BengalsSports9.80×
07Russell WilsonSports9.35×
08Indianapolis ColtsSports9.23×
09New York JetsSports9.05×
10Tampa Bay BuccaneersSports8.48×
11Atlanta FalconsSports8.35×
12Minnesota VikingsSports8.28×
13Cleveland BrownsSports8.19×
14New York GiantsSports7.53×
15Miami DolphinsSports6.98×
16Denver BroncosSports6.69×
17Pittsburgh SteelersSports6.35×
18Seattle SeahawksSports6.30×
19Green Bay PackersSports6.12×
20Detroit LionsSports5.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Buffalo Bills audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Buffalo Bills audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.20×
Sports ActivityPOWER0.98×
IndulgenceJOY0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Buffalo Bills audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.52×
SpiritualityBALANCE0.58×
CreativityOPEN0.59×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Buffalo Bills over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/buffalo-bills-6510” · Methodology