Rascasse Audience Intelligence

Milwaukee Bucks Fan Demographics in United States

Milwaukee Bucks has an estimated audience of 17.8M people in United States.

#16among Basketball in United States
#28among teams in United States#126in Sports

The average Milwaukee Bucks fan in United States is 32.6 years old, balanced, and lives primarily in Wisconsin.

By number of fans, Milwaukee Bucks ranks #10 among the 30 NBA teams in United States — 1.3× the group median.

Its fans are 2.1 years older than the group average of 30.5.

Women make up 46.3% of the fan base, 4.8 percentage points more than the group average.

Compared with the other 29 NBA teams, Milwaukee Bucks fans stand out for their interest in Big Buck's, Joel Embiid and Victor Wembanyama.

In Q2/2026, search interest was −57.9% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: March, April and November account for 38% of the year's searches, September is the quietest month.

Most fans live in Wisconsin, California, Illinois.

Top affinities include Big Buck's, Joel Embiid, Memphis Grizzlies, with strongest over-indexing on Big Buck's (10.91× the country average).

Demographically, the Milwaukee Bucks audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Need for Security, Patriotism.

The typical Milwaukee Bucks fan in United States is balanced, around 32.6 years old, with strong Need for Security tendencies and a notable affinity for Big Buck's.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
17.8M
in United States
Gender
46.3%♀
53.7% male
Age
32.6
average years
Country rank
#1875
among all objects in United States
Fig. 01

Search interest · 12-month trend

-58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Milwaukee Bucks fans

46.3% are female, 53.7% are male, average age 32.6.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Milwaukee Bucks audience in United States
MetricValue
Female46.3%
Male53.7%
Average age32.6
Estimated audience size17.8M
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Milwaukee Bucks audience in United States
Age bracketShare%
16-2444%
25-3419%
35-4414%
45-5412%
55+11%
Fig. 04

Worldwide distribution

58.3%

of the worldwide Milwaukee Bucks audience comes from United States.

Worldwide audience distribution share by country for Milwaukee Bucks
CountryShare
United States58.3%
Brazil4.5%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Milwaukee Bucks fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~4.5M23.50×
02Illinois~800K1.21×
03Iowa~200K1.12×
04Minnesota~300K0.99×
05Mississippi~100K0.80×
06Indiana~300K0.73×
07Michigan~400K0.71×
08Florida~800K0.69×
09Arizona~300K0.67×
10Nebraska~70K0.67×
11Alabama~200K0.65×
12Louisiana~200K0.65×
13Georgia~400K0.64×
14Arkansas~100K0.61×
15Nevada~100K0.60×
16South Dakota~30K0.60×
17Missouri~200K0.57×
18South Carolina~200K0.57×
19North Dakota~20K0.57×
20Ohio~300K0.55×
21North Carolina~300K0.55×
22Tennessee~200K0.54×
23Oklahoma~100K0.54×
24Alaska~20K0.53×
25New York~600K0.52×
26Kentucky~100K0.52×
27Montana~30K0.52×
28Washington, District of Columbia~20K0.52×
29Colorado~200K0.51×
30Maryland~200K0.50×
31Connecticut~100K0.50×
32Delaware~30K0.50×
33Texas~600K0.49×
34Massachusetts~200K0.49×
35Hawaii~40K0.49×
36Virginia~200K0.48×
37Kansas~80K0.48×
38Oregon~100K0.47×
39Rhode Island~30K0.47×
40Pennsylvania~300K0.45×
41Vermont~20K0.45×
42New Jersey~200K0.44×
43California~900K0.43×
44New Mexico~50K0.43×
45Idaho~40K0.42×
46Maine~30K0.42×
47Washington~200K0.41×
48New Hampshire~30K0.41×
49West Virginia~40K0.40×
50Utah~60K0.36×
Fig. 06

Affinity by region

Affinity by region — Milwaukee Bucks, United States
0.36×1.00×23.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Milwaukee Bucks audience vs. the country average
#·InterestCategoryAffinity×
01Big Buck'sTopic10.91×
02Joel EmbiidSports7.25×
03Memphis GrizzliesSports4.66×
04Minnesota TimberwolvesSports4.55×
05Chris PaulSports4.33×
06New Orleans PelicansSports3.81×
07Phoenix SunsSports3.59×
08Los Angeles ClippersSports3.54×
09Victor WembanyamaSports3.44×
10Houston RocketsSports2.77×
11New York KnicksSports2.69×
12San Antonio SpursSports2.65×
13Denver NuggetsSports2.38×
14LeBron JamesSports2.03×
15Google DriveTechnology & Electronics1.84×
16Lindsey GrahamPolitics & Society1.75×
17NBA FinalsSports1.75×
18AutoZoneCars & Mobility1.58×
19RedditInternet & Social Media1.54×
20PeacemakerMovies & TV1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Milwaukee Bucks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Milwaukee Bucks audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
PatriotismCONSERVATISM1.32×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Milwaukee Bucks audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
TravellingTHRILL0.85×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Milwaukee Bucks over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/milwaukee-bucks-15003” · Methodology