A data profile of the people who buy, follow and care about Belief in Australia — modelled from more than twelve digital signal sources. Belief has an estimated audience of 2,205,991 people in Australia.
Belief has an estimated audience of 2,205,991 people in Australia. 64.3% are female, 35.7% are male, average age 41.9. Top brand affinities: Wikipedia, Instant messaging, Innovation, Pizza, Google News.
Top brand affinities include Wikipedia, Instant messaging, Innovation, with strongest over-indexing on Wikipedia (2.99× the country average).
Demographically, the Belief audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Individualism.
The typical Belief fan in Australia is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Belief profile in Australia.
64.3% are female, 35.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 41.9 |
| Estimated audience size | 2,205,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Belief audience comes from Australia.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.7% |
| Italy | 3.6% |
The strongest cross-interests of the Belief audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Idris Elba | Movies & TV | 4.42× | ||
| 02 | Scott Eastwood | Movies & TV | 4.42× | ||
| 03 | New Testament | Politics & Society | 4.07× | ||
| 04 | Bill Nighy | Movies & TV | 3.72× | ||
| 05 | Google News | News | 3.55× | ||
| 06 | Sourdough | Food & Beverages | 3.54× | ||
| 07 | Wikipedia | Internet & Social Media | 2.99× | ||
| 08 | Demi Moore | Movies & TV | 2.65× | ||
| 09 | Jason Bateman | Movies & TV | 2.24× | ||
| 10 | Public security | Politics & Society | 1.77× | ||
| 11 | Innovation | Business & Career | 1.68× | ||
| 12 | Buddhism | Health | 1.68× | ||
| 13 | Tradition | Politics & Society | 1.64× | ||
| 14 | Pizza | Food & Beverages | 1.62× | ||
| 15 | Activism | Politics & Society | 1.57× | ||
| 16 | Blanket | Home & Garden | 1.57× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 18 | Alternative medicine | Business & Career | 1.56× | ||
| 19 | Instant messaging | Internet & Social Media | 1.55× | ||
| 20 | Nicole Kidman | Movies & TV | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Individualism | JOY | 1.58× | |
| Spirituality | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Belief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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