A data profile of the people who buy, follow and care about Food science in Australia — modelled from more than twelve digital signal sources. Food science has an estimated audience of 2,366,783 people in Australia.
Food science has an estimated audience of 2,366,783 people in Australia. 64.4% are female, 35.6% are male, average age 43.5. Top brand affinities: Aldi, Wikipedia, Organic food, Discount stores, Innovation.
Top brand affinities include Aldi, Wikipedia, Organic food, with strongest over-indexing on Aldi (1.71× the country average).
Demographically, the Food science audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Food science fan in Australia is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Food science profile in Australia.
64.4% are female, 35.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 43.5 |
| Estimated audience size | 2,366,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Food science audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.0% |
| United Kingdom | 5.2% |
| Japan | 5.2% |
The strongest cross-interests of the Food science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.43× | ||
| 02 | Wikipedia | Internet & Social Media | 2.17× | ||
| 03 | Microwave oven | Home & Garden | 2.13× | ||
| 04 | Cappuccino | Food & Beverages | 2.11× | ||
| 05 | Jason Bateman | Movies & TV | 2.06× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 2.00× | ||
| 07 | Innovation | Business & Career | 1.81× | ||
| 08 | Blanket | Home & Garden | 1.78× | ||
| 09 | Savers | Shopping | 1.78× | ||
| 10 | TK Maxx | Shopping | 1.74× | ||
| 11 | Smoothie | Food & Beverages | 1.74× | ||
| 12 | Aldi | Shopping | 1.71× | ||
| 13 | Street food | Food & Beverages | 1.71× | ||
| 14 | Pizza | Food & Beverages | 1.70× | ||
| 15 | Protein | Food & Beverages | 1.64× | ||
| 16 | Organic food | Food & Beverages | 1.62× | ||
| 17 | Discount stores | Shopping | 1.59× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.55× | ||
| 19 | ABC | Movies & TV | 1.52× | ||
| 20 | Kitchenware | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Tradition | CONSERVATISM | 1.37× | |
| Quality Awareness | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.81× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Food science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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