A data profile of the people who buy, follow and care about Internal combustion engine in Australia — modelled from more than twelve digital signal sources. Internal combustion engine has an estimated audience of 1,961,622 people in Australia.
Internal combustion engine has an estimated audience of 1,961,622 people in Australia. 23.2% are female, 76.8% are male, average age 41.4. Top brand affinities: Air pollution, Formula One, Solar energy, Used car, SUVs.
Top brand affinities include Air pollution, Formula One, Solar energy, with strongest over-indexing on Air pollution (3.51× the country average).
Demographically, the Internal combustion engine audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Risk Appetite.
The typical Internal combustion engine fan in Australia is more male, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Air pollution.
The key figures that characterise the Internal combustion engine profile in Australia.
23.2% are female, 76.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 41.4 |
| Estimated audience size | 1,961,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Internal combustion engine audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.1% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Internal combustion engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rachel McAdams | Movies & TV | 4.46× | ||
| 02 | Sandra Bullock | Movies & TV | 3.61× | ||
| 03 | Air pollution | Health | 3.51× | ||
| 04 | Carcare | Cars & Mobility | 3.13× | ||
| 05 | Lewis Hamilton | Sports | 3.03× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 2.98× | ||
| 07 | Max Verstappen | Sports | 2.87× | ||
| 08 | Motorboat | Cars & Mobility | 2.72× | ||
| 09 | Electric vehicle | Cars & Mobility | 2.62× | ||
| 10 | Porsche | Cars & Mobility | 2.45× | ||
| 11 | Electric car | Cars & Mobility | 2.38× | ||
| 12 | Car dealership | Cars & Mobility | 2.03× | ||
| 13 | Used car | Cars & Mobility | 1.98× | ||
| 14 | Formula One | Sports | 1.93× | ||
| 15 | Solar energy | Home & Garden | 1.91× | ||
| 16 | Wikipedia | Internet & Social Media | 1.76× | ||
| 17 | SUVs | Cars & Mobility | 1.66× | ||
| 18 | Real property | Home & Garden | 1.65× | ||
| 19 | Radio | Technology & Electronics | 1.54× | ||
| 20 | Plumbing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.58× | |
| Risk Appetite | THRILL | 1.29× | |
| Early Adopter Mentality | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.64× | |
| Design Affinity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Internal combustion engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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