A data profile of the people who buy, follow and care about Job hunting in Australia — modelled from more than twelve digital signal sources. Job hunting has an estimated audience of 1,911,365 people in Australia.
Job hunting has an estimated audience of 1,911,365 people in Australia. 55.3% are female, 44.7% are male, average age 43.1. Top brand affinities: Employment website, Employment agency, Innovation, Career development, LinkedIn.
Top brand affinities include Employment website, Employment agency, Innovation, with strongest over-indexing on Employment website (5.99× the country average).
Demographically, the Job hunting audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
The typical Job hunting fan in Australia is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Job hunting profile in Australia.
55.3% are female, 44.7% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 43.1 |
| Estimated audience size | 1,911,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Job hunting audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.5% |
| Germany | 7.9% |
| Japan | 7.0% |
The strongest cross-interests of the Job hunting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 5.99× | ||
| 02 | Employment agency | Business & Career | 5.45× | ||
| 03 | Internet & Social Media | 3.36× | |||
| 04 | International education | Business & Career | 3.31× | ||
| 05 | Career development | Business & Career | 2.94× | ||
| 06 | Mobile payment | Business & Career | 2.92× | ||
| 07 | Business school | Business & Career | 2.88× | ||
| 08 | Innovation | Business & Career | 2.69× | ||
| 09 | Elderly care | Health | 2.66× | ||
| 10 | Retail banking | Business & Career | 2.45× | ||
| 11 | Gumtree | Home & Garden | 2.43× | ||
| 12 | Hypermarket | Shopping | 2.22× | ||
| 13 | Online banking | Business & Career | 2.03× | ||
| 14 | Vehicle insurance | Cars & Mobility | 1.70× | ||
| 15 | Pizza Hut | Food & Beverages | 1.69× | ||
| 16 | Wikipedia | Internet & Social Media | 1.57× | ||
| 17 | Discount stores | Shopping | 1.54× | ||
| 18 | Subway | Food & Beverages | 1.54× | ||
| 19 | Car rentals | Cars & Mobility | 1.53× | ||
| 20 | Sustainable energy | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.78× | |
| Urban Lifestyle | OPEN | 1.68× | |
| Family Orientation | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.80× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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