A data profile of the people who buy, follow and care about Job hunting in Finland — modelled from more than twelve digital signal sources. Job hunting has an estimated audience of 612,285 people in Finland.
Job hunting has an estimated audience of 612,285 people in Finland. 60.2% are female, 39.8% are male, average age 46.3. Top brand affinities: Finnair, LinkedIn, Career development, Employment website, Google.
Top brand affinities include Finnair, LinkedIn, Career development, with strongest over-indexing on Finnair (2.04× the country average).
Demographically, the Job hunting audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Job hunting fan in Finland is more female, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Finnair.
The key figures that characterise the Job hunting profile in Finland.
60.2% are female, 39.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 46.3 |
| Estimated audience size | 612,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Job hunting audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.5% |
| Germany | 7.9% |
| Japan | 7.0% |
The strongest cross-interests of the Job hunting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 5.58× | ||
| 02 | Career development | Business & Career | 4.96× | ||
| 03 | Employment agency | Business & Career | 3.85× | ||
| 04 | Innovation | Business & Career | 3.47× | ||
| 05 | Internet & Social Media | 3.07× | |||
| 06 | Internet & Social Media | 2.10× | |||
| 07 | Finnair | Travel & Leisure | 2.04× | ||
| 08 | Danske Bank | Business & Career | 1.95× | ||
| 09 | Stockmann | Shopping | 1.84× | ||
| 10 | Higher education | Business & Career | 1.76× | ||
| 11 | Happiness | Health | 1.72× | ||
| 12 | Dogs | Pets & Animals | 1.72× | ||
| 13 | Kitchen | Home & Garden | 1.72× | ||
| 14 | Internet & Social Media | 1.68× | |||
| 15 | Apartment | Business & Career | 1.62× | ||
| 16 | Intersport | Shopping | 1.62× | ||
| 17 | Shoes | Fashion & Accessoires | 1.61× | ||
| 18 | Nature | Home & Garden | 1.55× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Biltema | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.45× | |
| Need for Security | CONSERVATISM | 1.59× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Mindfulness | BALANCE | 0.90× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.