A data profile of the people who buy, follow and care about Mineral in Australia — modelled from more than twelve digital signal sources. Mineral has an estimated audience of 2,356,003 people in Australia.
Mineral has an estimated audience of 2,356,003 people in Australia. 67.8% are female, 32.2% are male, average age 41.8. Top brand affinities: Do it yourself (DIY), Real property, Local food, Wikipedia, Natural skin care.
Top brand affinities include Do it yourself (DIY), Real property, Local food, with strongest over-indexing on Do it yourself (DIY) (1.62× the country average).
Demographically, the Mineral audience skews more female with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Tradition.
The typical Mineral fan in Australia is more female, around 41.8 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Mineral profile in Australia.
67.8% are female, 32.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 41.8 |
| Estimated audience size | 2,356,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Mineral audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 4.4% |
| Italy | 3.7% |
The strongest cross-interests of the Mineral audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cartier | Fashion & Accessoires | 2.11× | ||
| 02 | Natural skin care | Beauty & Wellness | 1.87× | ||
| 03 | Blanket | Home & Garden | 1.81× | ||
| 04 | Bed sheet | Home & Garden | 1.66× | ||
| 05 | YouTube Music | Internet & Social Media | 1.65× | ||
| 06 | Cappuccino | Food & Beverages | 1.64× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 08 | Wikipedia | Internet & Social Media | 1.62× | ||
| 09 | Luxury real estate | Business & Career | 1.62× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 11 | Animal rights | Politics & Society | 1.60× | ||
| 12 | Microwave oven | Home & Garden | 1.60× | ||
| 13 | Real property | Home & Garden | 1.59× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.58× | ||
| 15 | Etsy | Fashion & Accessoires | 1.57× | ||
| 16 | Wedding ring | Fashion & Accessoires | 1.54× | ||
| 17 | Sephora | Shopping | 1.53× | ||
| 18 | Pizza | Food & Beverages | 1.52× | ||
| 19 | Engagement ring | Fashion & Accessoires | 1.52× | ||
| 20 | Local food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.38× | |
| Tradition | CONSERVATISM | 1.34× | |
| Design Affinity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.86× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Mineral. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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