A data profile of the people who buy, follow and care about Safety in Australia — modelled from more than twelve digital signal sources. Safety has an estimated audience of 2,818,553 people in Australia.
Safety has an estimated audience of 2,818,553 people in Australia. 55.4% are female, 44.6% are male, average age 44.7. Top brand affinities: Aldi, Solar energy, Renewable energy, Sustainable energy, BP.
Top brand affinities include Aldi, Solar energy, Renewable energy, with strongest over-indexing on Aldi (1.59× the country average).
Demographically, the Safety audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Safety fan in Australia is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Safety profile in Australia.
55.4% are female, 44.6% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.7 |
| Estimated audience size | 2,818,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Safety audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.8% |
| United Kingdom | 5.6% |
| Canada | 3.6% |
The strongest cross-interests of the Safety audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chainsaw | Home & Garden | 2.81× | ||
| 02 | Sustainable energy | Home & Garden | 2.36× | ||
| 03 | Jim Carrey | Movies & TV | 2.27× | ||
| 04 | Public security | Politics & Society | 2.15× | ||
| 05 | Photovoltaics | Home & Garden | 2.13× | ||
| 06 | Lawn mower | Home & Garden | 2.07× | ||
| 07 | Renewable energy | Business & Career | 1.93× | ||
| 08 | Innovation | Business & Career | 1.90× | ||
| 09 | Air pollution | Health | 1.85× | ||
| 10 | Forestry | Home & Garden | 1.76× | ||
| 11 | Microwave oven | Home & Garden | 1.73× | ||
| 12 | Solar energy | Home & Garden | 1.70× | ||
| 13 | Wikipedia | Internet & Social Media | 1.68× | ||
| 14 | Real property | Home & Garden | 1.67× | ||
| 15 | Vehicle insurance | Cars & Mobility | 1.65× | ||
| 16 | Aldi | Shopping | 1.59× | ||
| 17 | BP | Cars & Mobility | 1.59× | ||
| 18 | Blanket | Home & Garden | 1.56× | ||
| 19 | Refrigerator | Home & Garden | 1.53× | ||
| 20 | Hardware store | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Individualism | JOY | 1.41× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.69× | |
| Pet Ownership | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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