A data profile of the people who buy, follow and care about Tax in Australia — modelled from more than twelve digital signal sources. Tax has an estimated audience of 2,558,996 people in Australia.
Tax has an estimated audience of 2,558,996 people in Australia. 50.6% are female, 49.4% are male, average age 43.4. Top brand affinities: National Australia Bank, Real property, Innovation, Solar energy, Wikipedia.
Top brand affinities include National Australia Bank, Real property, Innovation, with strongest over-indexing on National Australia Bank (1.54× the country average).
Demographically, the Tax audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Individualism.
The typical Tax fan in Australia is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for National Australia Bank.
The key figures that characterise the Tax profile in Australia.
50.6% are female, 49.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 43.4 |
| Estimated audience size | 2,558,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Tax audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 7.9% |
| Japan | 6.4% |
The strongest cross-interests of the Tax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asset management | Business & Career | 2.26× | ||
| 02 | Home insurance | Business & Career | 2.16× | ||
| 03 | Sustainable energy | Home & Garden | 2.05× | ||
| 04 | Innovation | Business & Career | 1.99× | ||
| 05 | Photovoltaics | Home & Garden | 1.88× | ||
| 06 | Credit (finance) | Business & Career | 1.88× | ||
| 07 | Vehicle insurance | Cars & Mobility | 1.83× | ||
| 08 | Real property | Home & Garden | 1.82× | ||
| 09 | Online banking | Business & Career | 1.81× | ||
| 10 | Wikipedia | Internet & Social Media | 1.76× | ||
| 11 | Air pollution | Health | 1.74× | ||
| 12 | Renewable energy | Business & Career | 1.67× | ||
| 13 | Life insurance | Business & Career | 1.63× | ||
| 14 | Home automation | Technology & Electronics | 1.63× | ||
| 15 | Solar energy | Home & Garden | 1.62× | ||
| 16 | Used car | Cars & Mobility | 1.60× | ||
| 17 | Tesla Motors | Cars & Mobility | 1.57× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | Lawn mower | Home & Garden | 1.56× | ||
| 20 | National Australia Bank | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.40× | |
| Individualism | JOY | 1.33× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Tax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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