A data profile of the people who buy, follow and care about Thought in Australia — modelled from more than twelve digital signal sources. Thought has an estimated audience of 3,424,635 people in Australia.
Thought has an estimated audience of 3,424,635 people in Australia. 64.7% are female, 35.3% are male, average age 41.9. Top brand affinities: Aldi, Wikipedia, Pizza, Blanket, Jason Bateman.
Top brand affinities include Aldi, Wikipedia, Pizza, with strongest over-indexing on Aldi (1.57× the country average).
Demographically, the Thought audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Individualism.
The typical Thought fan in Australia is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Thought profile in Australia.
64.7% are female, 35.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 41.9 |
| Estimated audience size | 3,424,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Thought audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 2.45× | ||
| 02 | Demi Moore | Movies & TV | 2.45× | ||
| 03 | Matt Damon | Movies & TV | 2.45× | ||
| 04 | Liam Neeson | Movies & TV | 2.45× | ||
| 05 | Olivia Colman | Movies & TV | 2.45× | ||
| 06 | Emma Thompson | Movies & TV | 2.45× | ||
| 07 | Brendan Fraser | Movies & TV | 2.35× | ||
| 08 | Isla Fisher | Movies & TV | 2.29× | ||
| 09 | Rosamund Pike | Movies & TV | 2.09× | ||
| 10 | Jason Momoa | Movies & TV | 2.05× | ||
| 11 | Wikipedia | Internet & Social Media | 1.94× | ||
| 12 | Rome | Travel & Leisure | 1.85× | ||
| 13 | DeviantArt | Internet & Social Media | 1.79× | ||
| 14 | Nicole Kidman | Movies & TV | 1.71× | ||
| 15 | Blanket | Home & Garden | 1.70× | ||
| 16 | Bored Panda | Internet & Social Media | 1.59× | ||
| 17 | Aldi | Shopping | 1.57× | ||
| 18 | ABC | Movies & TV | 1.57× | ||
| 19 | Pizza | Food & Beverages | 1.56× | ||
| 20 | Virtual reality | Technology & Electronics | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Individualism | JOY | 1.31× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.81× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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