A data profile of the people who buy, follow and care about Thought in Poland — modelled from more than twelve digital signal sources. Thought has an estimated audience of 1,895,573 people in Poland.
Thought has an estimated audience of 1,895,573 people in Poland. 66.7% are female, 33.3% are male, average age 35.4. Top brand affinities: Shopping and fashion, Gazeta Wyborcza, Catholic Church, Game consoles, Baltic Sea.
Top brand affinities include Shopping and fashion, Gazeta Wyborcza, Catholic Church, with strongest over-indexing on Shopping and fashion (3.17× the country average).
Demographically, the Thought audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Spirituality, Career Orientation.
The typical Thought fan in Poland is more female, around 35.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Thought profile in Poland.
66.7% are female, 33.3% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 35.4 |
| Estimated audience size | 1,895,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Thought audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.8% |
| Italy | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Thought audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.17× | ||
| 02 | Catholic Church | Politics & Society | 3.17× | ||
| 03 | Game consoles | Technology & Electronics | 3.17× | ||
| 04 | Baltic Sea | Travel & Leisure | 3.17× | ||
| 05 | Love & Sex | Kids & Family | 3.17× | ||
| 06 | Business Insider | Business & Career | 3.17× | ||
| 07 | Orsay | Shopping | 3.17× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 3.17× | ||
| 09 | Rose | Home & Garden | 3.15× | ||
| 10 | Kebab | Food & Beverages | 3.13× | ||
| 11 | Newsletter | Technology & Electronics | 3.00× | ||
| 12 | Gazeta Wyborcza | News | 2.84× | ||
| 13 | Broadcasting of sports events | Movies & TV | 2.63× | ||
| 14 | Dentistry | Business & Career | 2.53× | ||
| 15 | Volunteer fire department | Health | 2.52× | ||
| 16 | Parking lot | Cars & Mobility | 2.44× | ||
| 17 | Breastfeeding | Kids & Family | 2.36× | ||
| 18 | PUDELEK | News | 2.06× | ||
| 19 | Radio ZET | Music & Radio | 1.66× | ||
| 20 | BNP Paribas | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.85× | |
| Career Orientation | POWER | 1.79× | |
| Tradition | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Thought. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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