A data profile of the people who buy, follow and care about Vertebrate in Australia — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 2,545,907 people in Australia.
Vertebrate has an estimated audience of 2,545,907 people in Australia. 68.8% are female, 31.2% are male, average age 36.3. Top brand affinities: Pet food, Veterinary medicine, Pet store, Natural skin care, Public security.
Top brand affinities include Pet food, Veterinary medicine, Pet store, with strongest over-indexing on Pet food (1.63× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Pet Ownership.
The typical Vertebrate fan in Australia is more female, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Pet food.
The key figures that characterise the Vertebrate profile in Australia.
68.8% are female, 31.2% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 36.3 |
| Estimated audience size | 2,545,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Vertebrate audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tanning lamp | Beauty & Wellness | 1.92× | ||
| 02 | Royal Canin | Pets & Animals | 1.91× | ||
| 03 | Public security | Politics & Society | 1.70× | ||
| 04 | Disney on Ice | Travel & Leisure | 1.70× | ||
| 05 | Medicinal plants | Health | 1.68× | ||
| 06 | Nail salon | Beauty & Wellness | 1.67× | ||
| 07 | Hello Kitty | Kids & Family | 1.64× | ||
| 08 | Pet food | Pets & Animals | 1.63× | ||
| 09 | Artificial nails | Beauty & Wellness | 1.63× | ||
| 10 | Manicure | Beauty & Wellness | 1.60× | ||
| 11 | Veterinary medicine | Business & Career | 1.58× | ||
| 12 | Dog grooming | Pets & Animals | 1.58× | ||
| 13 | Baileys Irish Cream | Food & Beverages | 1.57× | ||
| 14 | Tom Hardy | Movies & TV | 1.55× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.54× | ||
| 16 | Britney Spears | Music & Radio | 1.54× | ||
| 17 | Kat Von D | Beauty & Wellness | 1.53× | ||
| 18 | Gothic fashion | Fashion & Accessoires | 1.52× | ||
| 19 | Pet store | Pets & Animals | 1.51× | ||
| 20 | Day spa | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.38× | |
| Pet Ownership | JOY | 1.33× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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