A data profile of the people who buy, follow and care about Vertebrate in Poland — modelled from more than twelve digital signal sources. Vertebrate has an estimated audience of 1,992,951 people in Poland.
Vertebrate has an estimated audience of 1,992,951 people in Poland. 75.9% are female, 24.1% are male, average age 33.0. Top brand affinities: Rossmann, OLX, Deichmann, Orange, Digital photography.
Top brand affinities include Rossmann, OLX, Deichmann, with strongest over-indexing on Rossmann (1.89× the country average).
Demographically, the Vertebrate audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Individualism, Creativity.
The typical Vertebrate fan in Poland is more female, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Vertebrate profile in Poland.
75.9% are female, 24.1% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 33.0 |
| Estimated audience size | 1,992,951 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Vertebrate audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 7.0% |
| Brazil | 6.0% |
The strongest cross-interests of the Vertebrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deichmann | Shopping | 2.10× | ||
| 02 | Knitting | Home & Garden | 2.10× | ||
| 03 | Waxing | Beauty & Wellness | 2.10× | ||
| 04 | Ski resort | Travel & Leisure | 2.10× | ||
| 05 | Love & Sex | Kids & Family | 2.10× | ||
| 06 | Artificial nails | Beauty & Wellness | 2.05× | ||
| 07 | Digital photography | Business & Career | 2.01× | ||
| 08 | Nail salon | Beauty & Wellness | 2.00× | ||
| 09 | Rossmann | Shopping | 1.89× | ||
| 10 | Eye liner | Beauty & Wellness | 1.84× | ||
| 11 | Orange | Technology & Electronics | 1.80× | ||
| 12 | Retro style | Fashion & Accessoires | 1.78× | ||
| 13 | Bikini | Fashion & Accessoires | 1.74× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 1.74× | ||
| 15 | Pet food | Pets & Animals | 1.69× | ||
| 16 | Long hair | Beauty & Wellness | 1.69× | ||
| 17 | Kwestia Smaku | Food & Beverages | 1.67× | ||
| 18 | OLX | Shopping | 1.60× | ||
| 19 | Manicure | Beauty & Wellness | 1.56× | ||
| 20 | TVP1 | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Creativity | OPEN | 1.32× | |
| Family Orientation | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Vertebrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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