A data profile of the people who buy, follow and care about Retro style in Poland — modelled from more than twelve digital signal sources. Retro style has an estimated audience of 1,816,689 people in Poland.
Retro style has an estimated audience of 1,816,689 people in Poland. 66.0% are female, 34.0% are male, average age 36.4. Top brand affinities: Rossmann, RTV Euro AGD, Lidl, YouTube Music, Media Markt.
Top brand affinities include Rossmann, RTV Euro AGD, Lidl, with strongest over-indexing on Rossmann (2.34× the country average).
Demographically, the Retro style audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.
The typical Retro style fan in Poland is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Rossmann.
The key figures that characterise the Retro style profile in Poland.
66.0% are female, 34.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 36.4 |
| Estimated audience size | 1,816,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Retro style audience comes from Poland.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 10.7% |
| China | 6.9% |
The strongest cross-interests of the Retro style audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | YouTube Music | Internet & Social Media | 3.54× | ||
| 02 | Millie Bobby Brown | Movies & TV | 2.61× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 2.52× | ||
| 04 | Handmade | Home & Garden | 2.50× | ||
| 05 | Designer clothing | Fashion & Accessoires | 2.40× | ||
| 06 | Manicure & Pedicure | Beauty & Wellness | 2.38× | ||
| 07 | Rossmann | Shopping | 2.34× | ||
| 08 | Health And Beauty | Beauty & Wellness | 2.23× | ||
| 09 | Home Interior Design | Home & Garden | 2.06× | ||
| 10 | Home Design | Home & Garden | 2.03× | ||
| 11 | Laser | Beauty & Wellness | 2.00× | ||
| 12 | Architecture & Design | Business & Career | 1.90× | ||
| 13 | PUDELEK | News | 1.75× | ||
| 14 | Twitch | Games | 1.75× | ||
| 15 | Agnieszka Maciąg | Literature | 1.74× | ||
| 16 | Media Markt | Shopping | 1.72× | ||
| 17 | RTV Euro AGD | Shopping | 1.70× | ||
| 18 | Permanent makeup | Beauty & Wellness | 1.65× | ||
| 19 | Lidl | Shopping | 1.54× | ||
| 20 | Sephora | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| DIY Mentality | THRILL | 1.62× | |
| Travelling | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.55× | |
| Sustainability | BALANCE | 0.69× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Retro style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.