A data profile of the people who buy, follow and care about Women's rights in Australia — modelled from more than twelve digital signal sources. Women's rights has an estimated audience of 1,920,795 people in Australia.
Women's rights has an estimated audience of 1,920,795 people in Australia. 76.1% are female, 23.9% are male, average age 43.0. Top brand affinities: Wikipedia, Aldi, Activism, Innovation, Nonprofit organization.
Top brand affinities include Wikipedia, Aldi, Activism, with strongest over-indexing on Wikipedia (3.1× the country average).
Demographically, the Women's rights audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Women's rights fan in Australia is more female, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Women's rights profile in Australia.
76.1% are female, 23.9% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 43.0 |
| Estimated audience size | 1,920,795 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Women's rights audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.5% |
| Italy | 6.5% |
| United Kingdom | 5.0% |
The strongest cross-interests of the Women's rights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sourdough | Food & Beverages | 4.04× | ||
| 02 | Wikipedia | Internet & Social Media | 3.10× | ||
| 03 | Jason Bateman | Movies & TV | 2.77× | ||
| 04 | Activism | Politics & Society | 2.42× | ||
| 05 | Hypermarket | Shopping | 2.30× | ||
| 06 | Public security | Politics & Society | 2.27× | ||
| 07 | Innovation | Business & Career | 2.20× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.08× | ||
| 09 | Sustainable energy | Home & Garden | 1.99× | ||
| 10 | Microwave oven | Home & Garden | 1.85× | ||
| 11 | Blanket | Home & Garden | 1.80× | ||
| 12 | Art exhibition | Arts & Culture | 1.76× | ||
| 13 | Nonprofit organization | Politics & Society | 1.73× | ||
| 14 | Pizza | Food & Beverages | 1.69× | ||
| 15 | Renewable energy | Business & Career | 1.69× | ||
| 16 | Tradition | Politics & Society | 1.64× | ||
| 17 | Alternative medicine | Business & Career | 1.61× | ||
| 18 | Charitable organization | Politics & Society | 1.55× | ||
| 19 | Aldi | Shopping | 1.54× | ||
| 20 | Museum | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.83× | |
| Community Orientation | OPEN | 1.64× | |
| Tradition | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Women's rights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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