A data profile of the people who buy, follow and care about Yacht in Australia — modelled from more than twelve digital signal sources. Yacht has an estimated audience of 2,087,165 people in Australia.
Yacht has an estimated audience of 2,087,165 people in Australia. 39.3% are female, 60.7% are male, average age 45.7. Top brand affinities: SailGP, Motorboat, Boat show, Luxury real estate, Kitesurfing.
Top brand affinities include SailGP, Motorboat, Boat show, with strongest over-indexing on SailGP (10.37× the country average).
Demographically, the Yacht audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Yacht fan in Australia is more male, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for SailGP.
The key figures that characterise the Yacht profile in Australia.
39.3% are female, 60.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 45.7 |
| Estimated audience size | 2,087,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Yacht audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 5.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SailGP | Sports | 10.37× | ||
| 02 | America's Cup | Sports | 10.12× | ||
| 03 | Boat show | Travel & Leisure | 6.69× | ||
| 04 | Kitesurfing | Sports | 5.34× | ||
| 05 | Motorboat | Cars & Mobility | 4.90× | ||
| 06 | Jet ski | Sports | 3.32× | ||
| 07 | Personal water craft | Cars & Mobility | 3.20× | ||
| 08 | Luxury real estate | Business & Career | 2.55× | ||
| 09 | High-net-worth individual | Business & Career | 2.47× | ||
| 10 | Max Verstappen | Sports | 2.31× | ||
| 11 | Standup paddleboarding | Sports | 2.30× | ||
| 12 | Snorkeling | Sports | 2.16× | ||
| 13 | Wakeboarding | Sports | 2.09× | ||
| 14 | Alpine skiing | Sports | 2.00× | ||
| 15 | Rolex | Fashion & Accessoires | 2.00× | ||
| 16 | Innovation | Business & Career | 1.72× | ||
| 17 | Helicopter | Cars & Mobility | 1.64× | ||
| 18 | First-time buyer | Shopping | 1.61× | ||
| 19 | Wikipedia | Internet & Social Media | 1.57× | ||
| 20 | Business class | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.14× | |
| Luxury Orientation | PREMIUM | 1.84× | |
| Risk Appetite | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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