A data profile of the people who buy, follow and care about Yacht in Poland — modelled from more than twelve digital signal sources. Yacht has an estimated audience of 1,562,155 people in Poland.
Yacht has an estimated audience of 1,562,155 people in Poland. 46.5% are female, 53.5% are male, average age 44.1. Top brand affinities: Motorboat, Brigitte Bardot, Business class, High-net-worth individual, First class travel.
Top brand affinities include Motorboat, Brigitte Bardot, Business class, with strongest over-indexing on Motorboat (7.35× the country average).
Demographically, the Yacht audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
The typical Yacht fan in Poland is balanced, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Motorboat.
The key figures that characterise the Yacht profile in Poland.
46.5% are female, 53.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 44.1 |
| Estimated audience size | 1,562,155 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Yacht audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 5.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 7.35× | ||
| 02 | Brigitte Bardot | Movies & TV | 5.19× | ||
| 03 | High-net-worth individual | Business & Career | 4.67× | ||
| 04 | Golf club | Sports | 3.12× | ||
| 05 | Boutique hotel | Travel & Leisure | 3.02× | ||
| 06 | Malt whisky | Food & Beverages | 2.88× | ||
| 07 | Business class | Travel & Leisure | 2.70× | ||
| 08 | Golf course | Sports | 2.67× | ||
| 09 | First class travel | Travel & Leisure | 2.36× | ||
| 10 | Retail banking | Business & Career | 2.36× | ||
| 11 | Alpine skiing | Sports | 2.23× | ||
| 12 | Sustainable energy | Home & Garden | 1.99× | ||
| 13 | Expensive Taste | Business & Career | 1.87× | ||
| 14 | Innovation | Business & Career | 1.83× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.78× | ||
| 16 | Airbnb | Travel & Leisure | 1.76× | ||
| 17 | Car rentals | Cars & Mobility | 1.72× | ||
| 18 | Used car | Cars & Mobility | 1.66× | ||
| 19 | Renovation | Home & Garden | 1.58× | ||
| 20 | Renewable energy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.92× | |
| Sports Activity | POWER | 1.70× | |
| Sustainability | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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