Rascasse Audience Intelligence

Houston Rockets Fan Demographics in United States

Houston Rockets has an estimated audience of 17.4M people in United States.

#19among Basketball in United States
#31among teams in United States#133in Sports

The average Houston Rockets fan in United States is 30.7 years old, more male, and lives primarily in Texas.

By number of fans, Houston Rockets ranks #12 among the 30 NBA teams in United States — 1.3× the group median.

Women make up 40.7% of the fan base, 1.0 percentage points fewer than the group average.

Compared with the other 29 NBA teams, Houston Rockets fans stand out for their interest in Draymond Green, Russell Westbrook and Anthony Davis (basketball).

In Q2/2026, search interest was −28.6% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: January, March and April account for 40% of the year's searches, September is the quietest month.

Most fans live in Texas, California, Florida.

Top affinities include Draymond Green, Chris Paul, Russell Westbrook, with strongest over-indexing on Draymond Green (13.96× the country average).

Demographically, the Houston Rockets audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical Houston Rockets fan in United States is more male, around 30.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Draymond Green.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
17.4M
in United States
Gender
40.7%♀
59.3% male
Age
30.7
average years
Country rank
#1913
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Houston Rockets fans

40.7% are female, 59.3% are male, average age 30.7.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Houston Rockets audience in United States
MetricValue
Female40.7%
Male59.3%
Average age30.7
Estimated audience size17.4M
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Houston Rockets audience in United States
Age bracketShare%
16-2448%
25-3420%
35-4414%
45-5410%
55+8%
Fig. 04

Worldwide distribution

55.2%

of the worldwide Houston Rockets audience comes from United States.

Worldwide audience distribution share by country for Houston Rockets
CountryShare
United States55.2%
Brazil4.7%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Houston Rockets fans by region: top regions in United States
#RegionReachAffinity×
01Texas~9M7.46×
02Kentucky~500K1.98×
03Mississippi~300K1.84×
04Louisiana~400K1.79×
05Oklahoma~300K1.41×
06Minnesota~400K1.37×
07Arkansas~200K1.30×
08Alabama~300K1.18×
09Arizona~500K1.17×
10Colorado~300K1.16×
11California~2.5M1.13×
12Georgia~600K1.09×
13Tennessee~400K1.07×
14Nevada~200K1.02×
15Hawaii~80K1.00×
16South Carolina~300K0.98×
17Maryland~300K0.93×
18New Mexico~100K0.92×
19Florida~1M0.89×
20North Carolina~500K0.88×
21Washington, District of Columbia~30K0.85×
22Illinois~600K0.83×
23Ohio~500K0.82×
24New York~900K0.81×
25Nebraska~80K0.80×
26Missouri~300K0.79×
27Virginia~400K0.78×
28North Dakota~30K0.78×
29New Jersey~400K0.77×
30Kansas~100K0.77×
31Massachusetts~300K0.76×
32Indiana~300K0.76×
33Delaware~40K0.75×
34Connecticut~100K0.73×
35South Dakota~30K0.73×
36Michigan~400K0.71×
37Rhode Island~40K0.70×
38Iowa~100K0.66×
39Wisconsin~200K0.65×
40Alaska~20K0.64×
41Oregon~100K0.63×
42Pennsylvania~400K0.61×
43Washington~200K0.60×
44Wyoming~20K0.59×
45Utah~100K0.58×
46West Virginia~50K0.53×
47Maine~40K0.50×
48New Hampshire~30K0.48×
49Montana~30K0.47×
50Idaho~40K0.46×
Fig. 06

Affinity by region

Affinity by region — Houston Rockets, United States
0.46×1.00×7.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Houston Rockets audience vs. the country average
#·InterestCategoryAffinity×
01Draymond GreenSports13.96×
02Chris PaulSports13.83×
03Russell WestbrookSports11.51×
04Minnesota TimberwolvesSports10.55×
05Anthony Davis (basketball)Sports9.55×
06Indiana PacersSports9.44×
07Carmelo AnthonySports9.41×
08Memphis GrizzliesSports9.26×
09New Orleans PelicansSports8.85×
10Los Angeles ClippersSports8.75×
11Washington WizardsSports8.05×
12Utah JazzSports7.54×
13Phoenix SunsSports7.14×
14New York KnicksSports7.07×
15Victor WembanyamaSports6.82×
16San Antonio SpursSports5.76×
17Oklahoma City ThunderSports5.05×
18NBA FinalsSports4.35×
19NBA playoffsSports4.35×
20NBASports2.47×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Houston Rockets audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Houston Rockets audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Social Media UsageJOY1.13×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Houston Rockets audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.70×
DIY MentalityTHRILL0.70×
TraditionCONSERVATISM0.70×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Houston Rockets over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/houston-rockets-12920” · Methodology