A data profile of the people who buy, follow and care about Paulista Avenue in Brazil — modelled from more than twelve digital signal sources. Paulista Avenue has an estimated audience of 4,402,180 people in Brazil.
Paulista Avenue has an estimated audience of 4,402,180 people in Brazil. 57.3% are female, 42.7% are male, average age 42.9. Top brand affinities: MSN, Fortaleza Esporte Clube, Dafiti, Coritiba Foot Ball Club, Rail transport.
Top brand affinities include MSN, Fortaleza Esporte Clube, Dafiti, with strongest over-indexing on MSN (2.21× the country average).
Demographically, the Paulista Avenue audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Paulista Avenue fan in Brazil is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for MSN.
The key figures that characterise the Paulista Avenue profile in Brazil.
57.3% are female, 42.7% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 42.9 |
| Estimated audience size | 4,402,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Paulista Avenue audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 88.1% |
| United States | 2.8% |
| Italy | 2.1% |
The strongest cross-interests of the Paulista Avenue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 3.17× | ||
| 02 | Sodimac | Home & Garden | 2.63× | ||
| 03 | Lodging | Travel & Leisure | 2.42× | ||
| 04 | MSN | News | 2.21× | ||
| 05 | Island | Travel & Leisure | 2.15× | ||
| 06 | Playground | Kids & Family | 2.10× | ||
| 07 | Dafiti | Fashion & Accessoires | 2.02× | ||
| 08 | Bossa nova | Music & Radio | 1.99× | ||
| 09 | Centauro | Cars & Mobility | 1.81× | ||
| 10 | Spanish language | Politics & Society | 1.76× | ||
| 11 | Coritiba Foot Ball Club | Sports | 1.75× | ||
| 12 | Public transport | Cars & Mobility | 1.66× | ||
| 13 | Fortaleza Esporte Clube | Sports | 1.65× | ||
| 14 | Real property | Home & Garden | 1.65× | ||
| 15 | Brad Pitt | Movies & TV | 1.65× | ||
| 16 | Assaí | Food & Beverages | 1.57× | ||
| 17 | Goiás Esporte Clube | Sports | 1.56× | ||
| 18 | Enel | Home & Garden | 1.53× | ||
| 19 | Localiza | Cars & Mobility | 1.52× | ||
| 20 | Activism | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Individualism | JOY | 1.39× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Mindfulness | BALANCE | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Paulista Avenue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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