How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 | RReggae | 7.3M | 5.4% | 34.4 | 52.3% | Musical genre |
| 27 | CContemporary Christian music | 6.9M | 12.7% | 35.6 | 67.6% | Musical genre |
| 28 | CContemporary R&B | 6.5M | 3.5% | 33.0 | 59.4% | Musical genre |
| 29 | BBossa nova | 6.3M | 28.9% | 39.3 | 65.7% | Musical genre |
| 30 | PPunk rock | 6.2M | 3.8% | 35.6 | 54.8% | Musical genre |
| 31 | BBallade (classical music) | 5.8M | 43.7% | 36.2 | 63.3% | Musical genre |
| 32 | PPop rock | 5.7M | 6.0% | 36.4 | 55.2% | Musical genre |
| 33 | PProgressive rock | 5.6M | 7.7% | 38.2 | 59.8% | Musical genre |
| 34 | KKenyan hip hop | 5.5M | 6.8% | 29.1 | 48.2% | Musical genre |
| 35 | BBounce music | 5.5M | 4.9% | 29.1 | 48.3% | Musical genre |
| 36 | EEast Coast hip hop | 5.5M | 4.5% | 28.6 | 48.1% | Musical genre |
| 37 | AAmerican folk music | 5.2M | 6.8% | 38.1 | 59.8% | Musical genre |
| 38 | EElectro (music) | 5.1M | 3.6% | — | — | Musical genre |
| 39 | KK-pop | 4.8M | 2.6% | 35.0 | 66.9% | Musical genre |
| 40 | LLatin music (genre) | 4.6M | 5.0% | 34.6 | 63.4% | Musical genre |
| 41 | RReggaeton | 4.6M | 3.9% | 32.7 | 53.2% | Musical genre |
| 42 | LLatin pop | 4.6M | 5.1% | 35.6 | 65.6% | Musical genre |
| 43 | CChristian hip hop | 4.6M | 4.8% | 29.8 | 47.6% | Musical genre |
| 44 | EElectronic dance music | 4.5M | 3.6% | 35.0 | 51.0% | Musical genre |
| 45 | AAlternative hip hop | 4.5M | 3.9% | 31.1 | 43.5% | Musical genre |
| 46 | CCover version | 4.4M | 6.4% | 38.6 | 64.9% | Musical genre |
| 47 | IIndie rock | 4.3M | 3.3% | 35.3 | 54.1% | Musical genre |
| 48 | WWest Coast hip hop | 4M | 3.7% | 32.2 | 43.3% | Musical genre |
| 49 | CChristian country music | 3.8M | 40.0% | 36.7 | 67.1% | Musical genre |
| 50 | BBaroque pop | 3.7M | 4.8% | 32.1 | 63.6% | Musical genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each musical genre by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest musical genre in Brazil?
Country music currently leads with an estimated audience of 23M people in Brazil.