A data profile of the people who buy, follow and care about Mountain bike in Switzerland — modelled from more than twelve digital signal sources. Mountain bike has an estimated audience of 884,507 people in Switzerland.
Mountain bike has an estimated audience of 884,507 people in Switzerland. 40.8% are female, 59.2% are male, average age 41.1. Top brand affinities: AutoScout24, Aldi, Sustainable transport, Motorcycle helmet, FC Bayern Munich.
Top brand affinities include AutoScout24, Aldi, Sustainable transport, with strongest over-indexing on AutoScout24 (1.61× the country average).
Demographically, the Mountain bike audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Patriotism.
The typical Mountain bike fan in Switzerland is more male, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Mountain bike profile in Switzerland.
40.8% are female, 59.2% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 41.1 |
| Estimated audience size | 884,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Mountain bike audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.4% |
| Japan | 8.6% |
| Germany | 7.8% |
The strongest cross-interests of the Mountain bike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable transport | Cars & Mobility | 3.60× | ||
| 02 | Bicycle helmet | Cars & Mobility | 3.52× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 2.71× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 2.60× | ||
| 05 | Touring motorcycle | Cars & Mobility | 2.42× | ||
| 06 | Pedelec | Cars & Mobility | 2.41× | ||
| 07 | Electric bicycle | Cars & Mobility | 2.27× | ||
| 08 | Custom motorcycle | Cars & Mobility | 2.16× | ||
| 09 | Tour de France | Sports | 2.15× | ||
| 10 | Poodle | Pets & Animals | 1.93× | ||
| 11 | FC Bayern Munich | Sports | 1.89× | ||
| 12 | Labrador Retriever | Pets & Animals | 1.85× | ||
| 13 | French Bulldog | Pets & Animals | 1.85× | ||
| 14 | Ski resort | Travel & Leisure | 1.68× | ||
| 15 | Bicycle | Cars & Mobility | 1.66× | ||
| 16 | Aldi | Shopping | 1.62× | ||
| 17 | Musical theatre | Movies & TV | 1.62× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.61× | ||
| 19 | FC Basel | Sports | 1.55× | ||
| 20 | FIS Alpine Ski World Cup | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.80× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Mountain bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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