Audit Audience in Germany
Audit has an estimated audience of 402,899 people in Germany. 38.1% are female, 61.9% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deloitte, The House of Luxury, Accounting, Enterprise risk management, Internal audit.
The average Audit fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deloitte, The House of Luxury, Accounting, with strongest over-indexing on Deloitte (17.35× the country average). Demographically, the Audit audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Audit fans
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 40.7 |
| Estimated audience size | 402,899 |
Audience persona
The typical Audit fan in Germany is more male, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Deloitte.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,572 | 1.16× |
| Bayern | 71,636 | 1.11× |
| Baden-Württemberg | 60,667 | 1.1× |
| Niedersachsen | 39,933 | 1.02× |
| Hessen | 39,411 | 1.28× |
| Rheinland-Pfalz | 20,379 | 1.01× |
| Sachsen | 19,657 | 0.99× |
| Berlin | 19,119 | 1.06× |
| Schleswig-Holstein | 13,127 | 0.91× |
| Hamburg | 10,740 | 1.18× |
| Brandenburg | 9,594 | 0.77× |
| Thüringen | 9,355 | 0.91× |
| Sachsen-Anhalt | 8,723 | 0.84× |
| Mecklenburg-Vorpommern | 5,505 | 0.72× |
| Saarland | 4,411 | 0.89× |
| Bremen | 3,612 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deloitte | 17.35× | Business & Career |
| The House of Luxury | 45.36× | |
| Accounting | 5.37× | Business & Career |
| Enterprise risk management | 51.4× | |
| Internal audit | 49.24× | Business & Career |
| The Money Pit Home Improvement Radio Show | 35.36× | Music & Radio |
| Times Square | 12.06× | Travel & Leisure |
| Programming language | 3.17× | Technology & Electronics |
| Business administration | 4.73× | Business & Career |
| Lieferando.de | 1.9× | Food & Beverages |
| Capgemini | 13.34× | Business & Career |
| 1.67× | Internet & Social Media | |
| KPMG | 10.43× | Business & Career |
| Gemini | 2.72× | Technology & Electronics |
| Indeed.com | 2.18× | Business & Career |
| Financial accounting | 4.52× | Business & Career |
| Branch (banking) | 10.1× | Business & Career |
| Experian | 35.35× | Business & Career |
| Craigslist | 8.61× | Shopping |
| Maastricht University | 7.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.47 |
| Indulgence | JOY | 1.41 |
| Need for Security | CONSERVATISM | 1.32 |
| Patriotism | CONSERVATISM | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 8.5% |
| China | 4.6% |
See Audit audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Audit have in Germany?
Audit has an estimated audience of 402,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audit fans?
38.1% of Audit fans are female, 61.9% are male, with an average age of 40.7 years.
Which brands do Audit fans like most?
Audit fans show strongest brand affinity for Deloitte (17.35×), The House of Luxury (45.36×), and Accounting (5.37×) over the country average.
Where do Audit fans live in Germany?
Audit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,572), Bayern (reach 71,636), and Baden-Württemberg (reach 60,667). These three regions account for the largest share of the active audience.
What other brands do Audit fans also like?
Beyond Audit itself, the audience over-indexes on The House of Luxury (45.36×), Accounting (5.37×), Enterprise risk management (51.4×), and Internal audit (49.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.