Beate Uhse Target Market in Germany
A data profile of the people who buy, follow and care about Beate Uhse in Germany — modelled from more than twelve digital signal sources. Beate Uhse has an estimated audience of 377,770 people in Germany.
The average Beate Uhse fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tinder, Gay-friendly, Dua Lipa, with strongest over-indexing on Tinder (21.82× the country average).
Demographically, the Beate Uhse audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beate Uhse fan in Germany is more female, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
At a glance
The key figures that characterise the Beate Uhse profile in Germany.
Search interest · 12-month trend
Customer demographics of Beate Uhse
56.2% are female, 43.8% are male, average age 32.9.
Gender split
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 32.9 |
| Estimated audience size | 377,770 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Beate Uhse audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.6% |
| Austria | 6.1% |
| Italy | 2.7% |
Geography
Where the Beate Uhse audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~10K | 1.46× | |
| 02 | Sachsen-Anhalt | ~10K | 1.36× | |
| 03 | Bayern | ~70K | 1.20× | |
| 04 | Sachsen | ~20K | 1.09× | |
| 05 | Brandenburg | ~10K | 1.09× | |
| 06 | Hessen | ~30K | 1.05× | |
| 07 | Rheinland-Pfalz | ~20K | 1.01× | |
| 08 | Schleswig-Holstein | ~10K | 1.01× | |
| 09 | Thüringen | ~9K | 0.98× | |
| 10 | Niedersachsen | ~30K | 0.96× | |
| 11 | Baden-Württemberg | ~50K | 0.95× | |
| 12 | Nordrhein-Westfalen | ~70K | 0.89× | |
| 13 | Hamburg | ~7K | 0.85× | |
| 14 | Saarland | ~4K | 0.85× | |
| 15 | Bremen | ~2K | 0.75× | |
| 16 | Berlin | ~10K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Beate Uhse audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 21.82× | ||
| 02 | Hollywood Sign | Travel & Leisure | 13.72× | ||
| 03 | Gay-friendly | Politics & Society | 12.30× | ||
| 04 | Vagabond (manga) | Literature | 10.49× | ||
| 05 | Cracked (magazine) | Internet & Social Media | 9.01× | ||
| 06 | Gender studies | Politics & Society | 8.93× | ||
| 07 | Cobie Smulders | Movies & TV | 7.59× | ||
| 08 | James Marsden | Movies & TV | 6.98× | ||
| 09 | Jennifer Love Hewitt | Movies & TV | 6.02× | ||
| 10 | Beck | Music & Radio | 5.38× | ||
| 11 | Hinge | Internet & Social Media | 5.32× | ||
| 12 | Dua Lipa | Music & Radio | 5.29× | ||
| 13 | Teddy bear | Kids & Family | 4.67× | ||
| 14 | Kelly Osbourne | Music & Radio | 4.14× | ||
| 15 | Julia Roberts | Movies & TV | 3.43× | ||
| 16 | Bedroom furniture | Home & Garden | 3.39× | ||
| 17 | Crime fiction | Literature | 2.84× | ||
| 18 | Master's degree | Business & Career | 2.31× | ||
| 19 | Hugendubel | Shopping | 2.12× | ||
| 20 | Vacations | Travel & Leisure | 1.52× |
Personality of the Beate Uhse audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Extroversion | THRILL | 1.63× | |
| Individualism | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Sports Activity | POWER | 1.00× |
Frequently asked questions
Who is Beate Uhse's target market in Germany?
Beate Uhse's target market in Germany covers an estimated 377,770 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beate Uhse customers?
56.2% of the Beate Uhse audience are female, 43.8% are male, with an average age of 32.9 years.
Which brands do Beate Uhse fans like most?
Beate Uhse fans show strongest brand affinity for Tinder (21.82×), Gay-friendly (12.3×), and Dua Lipa (5.29×) over the country average.
Where do Beate Uhse fans live in Germany?
Beate Uhse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Beate Uhse fans also like?
Beyond Beate Uhse itself, the audience over-indexes on Gay-friendly (12.3×), Dua Lipa (5.29×), Vagabond (manga) (10.49×), and Bedroom furniture (3.39×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Beate Uhse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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